CSSi · 1 month ago
Paid Media Marketing Specialist
US
Full-time
Onsite
Entry, Mid Level
2+ years expCSSi is a company focused on patient recruitment, and they are seeking a Paid Media Marketing Specialist to support the execution of campaigns. This role involves collaborating with the Digital Marketing Manager to implement strategies across multiple channels and optimize performance.
BiotechnologyHealth CareHospitalPharmaceuticalProfessional Services
Responsibilities
Assist the Senior Digital Marketing Manager of Paid Media and the Director of Marketing in planning and executing paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms
Execute daily campaign tasks such as setup, quality assurance, troubleshooting, budget pacing, bid adjustments, responding to project management inquiries, performance monitoring, and proactive issue escalation
Support creative production by drafting ad copy, pulling assets, coordinating with design, and assisting in creative refresh needs
Oversee tracking precision across UTMs, pixels, and tags, and assist in quality assurance processes
Fulfill reporting needs to track conversion and enrollment funnel metrics
Conduct competitive research to identify optimization opportunities
Assist in developing and running A/B tests to refine targeting, creative, and landing pages for improved performance
Collaborate with the Senior Digital Marketing Manager of Paid Media on forecasting models, pacing plans, and strategic recommendations
Qualification
Required
Bachelor's degree in marketing, Advertising, Communications, or relevant experience
2+ years of hands-on experience in paid media management (Google Ads, Meta Ads, LinkedIn)
Proficiency with analytics tools (Google Analytics, Ads Manager platforms, CRM reporting)
Strong copywriting and attention to detail; ability to troubleshoot campaign issues quickly and accurately
Strong communication skills and ability to collaborate closely with cross-functional teams
Highly organized, data-driven, and comfortable managing multiple campaigns simultaneously
Preferred
Experience in healthcare, clinical research, or regulated industries preferred
Company
CSSi
CSSi was founded in 2005 and has become a major global, full-service patient recruitment company.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2023-05-09Acquired
Recent News
Company data provided by crunchbase