Higher Learning Technologies · 1 month ago
Acquisition Marketing Manager - REMOTE
United States
Full-time
Remote
Mid Level
3+ years expHigher Learning Technologies (HLT) is a company that helps future nurses and healthcare professionals master high-stakes exams through their AI-powered platform. They are seeking an AI-forward Acquisition Marketing Manager to own top-of-funnel growth strategies, optimize website performance, and leverage AI for marketing initiatives.
AppsE-LearningEdTechEducationiOSMobileSoftware
Responsibilities
Own and execute top-of-funnel strategies across paid, organic, website, and app store channels
Design growth experiments that drive high-quality leads, app installs, and conversion
Build multi-channel campaigns (paid social, SEM, ASO, content, lifecycle) and manage contractors supporting execution
Optimize website experience: user journeys, CRO, lead capture, and funnel performance
Define branding strategy to unify multiple products under the HLT Mastery umbrella
Lead SEO strategy: keyword roadmap, content alignment, on-page improvements, and technical SEO
Build and test landing pages, forms, and lead magnets to maximize conversions
Operate and evolve an AI marketing stack for research, targeting, content creation, personalization, and automation
Build marketing assets faster and smarter with AI: landing pages, ads, webinar funnels, ebooks and more
Champion AI adoption across the team to increase speed, reduce cost, and expand experimentation
Build dashboards to monitor campaign performance, lead quality, conversion rates, and ROI
Analyze trends, optimize campaigns, and identify scalable growth opportunities
Maintain clean data, accurate attribution, and effective automation workflows
Qualification
Required
3–5 years of experience in digital marketing, growth, or acquisition
Deep expertise across paid media, organic channels, SEO, website optimization, and analytics
Thrives in a small, fast-moving team, and can build scalable systems from scratch
Highly analytical with a passion for data, dashboards, and measuring impact
Highly creative with strong skills in brand storytelling and content
Fluent in AI tools and excited to build an AI-enabled marketing funnel
Full-funnel thinker who understands how every channel, campaign, and asset contributes to overall growth
Company
Higher Learning Technologies
Higher Learning Technologies specializes in using mobile technology to create better education solutions.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$14.5M2017-07-18Series Unknown· $8M
2014-11-25Series A· $5.5M
2014-02-14Seed· $1M
Leadership Team
Adam Keune
Co-Founder and Chief Growth Officer
Ben O'Connor
Co-founder and CFO
Company data provided by crunchbase