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CYPHER Learning · 2 months ago

Sales Development Representative (SDR) – ABM Focused (US-REMOTE)

United States

Full-time

Remote

Senior Level

5+ years exp

CYPHER Learning is leading the necessary disruption of learning platforms to unleash human potential with modern learning experiences. They are seeking an analytical and highly driven Sales Development Representative (SDR) to support their Account-Based Marketing (ABM) sales strategy, focusing on uncovering insights and creating personalized engagement with key decision-makers.

E-CommerceE-LearningEducationInformation TechnologyInternetInternet of ThingsSaaSSoftwareUniversities

Comp. & Benefits

Responsibilities

Conduct detailed account research to support ABM campaigns, identifying key contacts, organizational structures, buying signals, and business priorities

Utilize tools such as ZoomInfo, LinkedIn Sales Navigator, Crunchbase, company 10-K reports, and other sources to understand target companies’ strategies, challenges, and technology environments

Develop personalized outreach that resonates with key decision-makers by identifying commonalities (shared connections or interests) between CYPHER LEARNING team members and target accounts to create authentic connection points

Craft compelling, insight-based messages that address the specific pain points of each account

Initiate contact through cold calls, emails, and social channels to establish relationships with key stakeholder prospects

Qualify leads generated by marketing campaigns and determine their fit within targeted ABM segments

Schedule meetings or discovery calls between qualified prospects and Sales Executives

Collaborate with Marketing and Sales teams to align ABM strategies, account insights, and campaign messaging

Track all research, outreach activities, and engagement insights in CRM tools for visibility and collaboration

Maintain a consistent feedback loop with Sales Managers/AEs and Marketing to refine account selection and messaging strategies

Qualification

B2B SaaS salesAccount-based prospectingSales intelligence toolsAnalyzing financial reportsCRM systemsOrganizedCommunication skillsDetail-orientedSelf-motivatedStrategic mindset