Ocean State Media · 1 month ago
Newsletter & Social Media Producer
Legal Address, Providence, RI, US
Full-time
Onsite
Mid Level
$55K/yr - $65K/yr
3+ years expOcean State Media is a locally owned and operated public media organization serving Rhode Island and southeastern Massachusetts. They are seeking a Newsletter & Social Media Producer to manage newsletters and curate content across social media channels, focusing on audience engagement and performance analytics.
BroadcastingMedia and EntertainmentTV
Responsibilities
Write/edit and schedule Ocean State Media’s daily newsletter, The Daily Catch, selecting stories, drafting headlines, ensuring accuracy and readability, and aligning content with brand voice
Curate, schedule and participate in production of other OSM newsletters
Manage newsletter subscriber lists and data, tracking metrics (open rate, click-through rate, conversion to site engagement) to refine strategy
In collaboration with the Digital Insights Analyst, Generate regular reports on newsletter performance: audience growth/retention, engagement metrics, content effectiveness, and present insights to the Digital Director
Explore and implement growth strategies for newsletter subscriber base (e.g., sign-up campaigns, cross-promotions, dedicated drives)
Ensure all newsletter content complies with accessibility, privacy and industry best practices
Working with the Digital Media Manager, produce and curate social media content across relevant channels (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok) aligned with overall digital strategy and newsletter themes
Help radio and TV editorial teams conceive and execute stories that are optimized for various platforms
Curate, create or commission engaging content (text, image, video) optimized for each platform; ensure on-brand and appropriate tone
Schedule and publish posts, monitor engagement (likes, comments, shares), respond/reply as needed (or facilitate community management)
Monitor social media trends, platform algorithm changes and emerging channels, and advise the team on opportunities
Use social analytics and listening tools to measure performance, identify top content and optimize posting strategy
Collaborate with editorial & multimedia teams to repurpose content (newsletter to social, social to newsletter, vice versa) and amplify reach
Work toward audience growth goals (follower/subscriber growth, engagement rate, conversion to newsletter site visits or membership/support) in partnership with the Digital Director
Ensure brand consistency across channels and adapt messages for platform-specific formats and audiences
Perform other duties as assigned by the Director of Digital & Audience to support the organization’s audience engagement efforts
Qualification
Required
Bachelor's degree in Communications, Journalism, Marketing, Digital Media or related field (or equivalent experience)
Minimum 3–5 years of experience managing editorial newsletters and/or social media channels in a media, communications or content-rich environment. (Candidates with strong cross-channel experience will be preferred.)
Strong writing, editing and proofreading skills: comfortable crafting clear, engaging copy with the right tone for the audience
Experience curating and/or creating social content across multiple platforms, and using analytics to optimize
Familiarity with newsletter/email tools (e.g., Mailchimp, Constant Contact, HubSpot) and social media management/scheduling/analytics tools
Data-driven mindset: ability to interpret metrics, set benchmarks, test strategies, draw conclusions and make recommendations
Excellent organizational, project-management and multitasking abilities, able to manage calendars and deadlines across channels
Collaborative team player with strong interpersonal skills; comfortable working across editorial, design, tech, and marketing teams
Familiar with digital best practices (accessibility, deliverability, privacy compliance) and social media trends
Ability to adapt to a fast-changing environment, learn new tools/platforms and take initiative
Preferred
Experience in a media/non-profit/public media or journalism environment
Experience optimizing newsletters for growth and retention
Familiarity with multimedia content and cross-channel promotion
Knowledge of website analytics tools (e.g., Google Analytics) and the ability to tie newsletter and social engagement to site traffic, membership/support goals
Benefits
Generous health, dental, vision insurance
PTO
13 paid holidays
Company
Ocean State Media
We are Ocean State Media.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2024-04-23Acquired
Leadership Team
Jan Boyd
Chief Content Officer
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