SaaS Hero · 1 month ago
Digital Marketing Strategist (B2B SaaS)
SaaS Hero is a fast-growing digital marketing agency based in Wilmington, NC, specializing in B2B, SaaS, enterprise technology, and professional services. They are looking for a Digital Marketing Strategist who will lead and execute digital marketing campaigns, serve as the main point of contact for clients, and drive innovative marketing strategies.
AdvertisingB2BLead GenerationMarketing
Responsibilities
Strategic thinking! The main objective of this role is to always be prepared to answer the question "What's next?" for your clients
Act as the main point of contact for a group of ~10 clients
Lead in strategizing, planning and executing digital marketing campaigns across a variety of platforms (primarily, Google search/display, LinkedIn, YouTube and Meta)
Work closely with a core team consisting of a campaign manager and project manager to plan and deliver projects
Run regular campaign review calls / strategy sessions with clients to report on campaign performance and formulate ideas for new campaigns
Upselling/cross-selling additional services to existing clients
Qualification
Required
Being extremely organized! This is the most important thing of all!
High degree of proficiency in Google Ads paid search, display and video
High degree of proficiency in LinkedIn Ads
High degree of proficiency in Meta Ads
High degree of proficiency in HubSpot and other CRM platforms
High degree of proficiency in Wordpress
High degree of proficiency in various email marketing software (MailChimp, reply.io, ActiveCampaign, etc.)
High degree of proficiency in Google Analytics
High degree of proficiency using Zapier
High degree of proficiency in conversion rate optimization (CRO)
Deep understanding of conversion tracking and campaign attribution
Experience working in project management platforms like ClickUp and Asana
Benefits
100% employer paid benefits
4 weeks paid vacation time
Every other Friday off
Work from anywhere (but if you’re local it would be awesome to meet in person from time-to-time 😉)
Monthly, quarterly and annual bonuses
Monthly snack subscription