Story Road Marketing Lab · 20 hours ago
HubSpot Automation & Integrations Manager
Story Road Marketing Lab is seeking a HubSpot Marketing Automation & Integrations Manager to build, manage, and optimize complex marketing workflows across multiple brands. This role is hands-on in HubSpot, focusing on executing lifecycle automation and managing technical integrations between HubSpot and internal systems.
Events Services
Responsibilities
Build, manage, and optimize HubSpot marketing workflows across multiple brands
Draft, format, and QA marketing emails using established brand voice and templates
Set up lists, segmentation, enrollment rules, suppression logic, and re-enrollment criteria
Own campaign QA before launch (links, personalization tokens, formatting, timing, sequencing)
Maintain organized workflow naming, documentation, and versioning
Monitor performance and suggest improvements to subject lines, content, timing, and logic
Support A/B testing across emails and workflows
Own the integration layer between HubSpot and our directory websites and internal systems
Use HubSpot Operations Hub to manage data formatting, automation, and integration reliability
Make light but intentional PHP edits to directory site widgets and integration logic
Query and validate data directly using MySQL to troubleshoot sync issues and data discrepancies
Understand how HubSpot data is written to and read from external systems, and proactively identify risks
Serve as the technical escalation point when workflows or integrations don’t behave as expected
Qualification
Required
Strong hands-on experience with HubSpot marketing tools and workflows
Comfort building and QA'ing complex workflows independently
Experience with HubSpot Operations Hub or automation-focused tooling
Working knowledge of PHP (able to read, modify, and safely update existing code)
Working knowledge of MySQL (comfortable querying data to validate or troubleshoot issues)
Strong attention to detail, organization, and ownership of execution
Preferred
Basic HTML/CSS for email template or module edits
Experience analyzing email and automation performance metrics
Familiarity with lifecycle or customer journey marketing
Experience working across multiple brands, audiences, or high-volume campaigns
Understanding of email deliverability fundamentals (sender reputation, authentication, volume considerations)
Company
Story Road Marketing Lab
Story Road Marketing Lab is a place to help businesses, ad agencies and freelance creative professionals work on stories.
Funding
Current Stage
Early StageCompany data provided by crunchbase