Apply on Employer Site

K2 Services · 3 hours ago

Content Marketing Specialist

Massachusetts, United States

Full-time

Onsite

Mid, Senior Level

$62K/yr - $75K/yr

5+ years exp

K2 Services is a company that focuses on launching a new brand following recent acquisitions. They are seeking a talented Content Marketing Specialist to develop and execute engaging campaigns and create digital content that drives awareness and growth for their brand.

ConsultingInformation Technology

Responsibilities

Manage and coordinate content and digital marketing projects from concept to completion, ensuring timelines, deliverables, and stakeholder expectations are met

Responsibilities include overseeing content creation and distribution across web, email, social media, and paid channels; developing SEO strategies and optimizing website content; managing blog and thought leadership initiatives; coordinating design and multimedia assets; supporting campaign launches; analyzing performance metrics; and ensuring brand consistency across all digital touchpoints

Translate abstract business concepts, campaign themes, and strategic messaging into clear creative briefs and actionable digital asset requirements for the design team

Partner closely with graphic designers to guide the creation of digital assets, ensuring alignment with messaging, branding, and overall campaign objectives

Support webinar planning and execution, including scheduling, content coordination, speaker preparation, promotional timelines, and post-event deliverables

Maintain and manage marketing project calendars, content calendars, and workflow timelines using Monday.com or similar project management tools

Assist with building and executing digital campaigns in HubSpot, including email creation, list segmentation, landing page development, and performance tracking

Review and refine marketing materials created in PowerPoint and Adobe Creative Suite to ensure accuracy, clarity, and brand consistency

Drive communication and alignment across teams, ensuring all stakeholders are informed, engaged, and operating on schedule

Collaborate with cross-functional teams (marketing, solutions, sales, and leadership) to concept, structure, and develop presentations and supporting materials as needed

Ensure consistency of voice, tone, and branding across all digital campaigns and assets

Qualification

Content Management SystemsMarketing Automation ToolsSEO OptimizationCopywritingProject ManagementStorytellingSocial Media FamiliarityVerbal CommunicationWritten Communication

Required

Bachelor's degree in Marketing or related field

Minimum 5 years of professional content marketing experience—preferably in a large, B2B professional services organization

Strong proficiency in content management systems (CMS), marketing automation tools, and analytics platforms

Experience creating SEO-optimized content and managing editorial calendars

Exceptional storytelling skills with the ability to translate complex topics into clear, engaging narratives

Strong copywriting and editing abilities with excellent attention to detail

Ability to design and manage multi-channel campaigns that drive brand awareness and lead generation

Outstanding organization and project management skills; ability to manage multiple priorities and deadlines

Strong verbal and written communication skills, with experience collaborating across marketing, sales, and leadership teams

Familiarity with social media platforms, paid media, and influencer marketing strategies in a B2B environment

Preferred

Hubspot experience preferred

Company

K2 Services

K2 Services, LLC is a leading technology-enabled services provider, specializing in IT managed services, unified support and enterprise technology platforms for the legal industry.

Founded in 1989

Chicago, Illinois, USA

201-500 employees