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Trü Frü · 1 day ago

Brand Associate

Salt Lake City, UT

Full-time

Onsite

Entry Level

1+ years exp

Trü Frü is a Utah-based company specializing in innovative fruit-based snacks. As a Brand Associate for the Frozen Portfolio, you will support brand performance reporting, analyze market trends, and assist in innovation strategy to drive growth opportunities for the brand.

ConsumerFood and BeverageSales

Responsibilities

Own weekly, monthly, and quarterly brand performance reporting across sales, category, and competitive KPIs, translating data into actionable insights

Analyze category performance, retailer trends, consumer behavior, and competitive activity to identify growth opportunities, risks, and whitespace

Lead category, competitive, and consumer deep dives to uncover unmet needs and inform innovation, portfolio, and format decisions

Support brand and innovation strategy by building and maintaining the Frozen innovation roadmap, including concept tracking, sizing, feasibility inputs, and packaging transition management

Partner with Brand Management leadership to explore new adjacencies, formats, and categories through data-driven analysis and consumer insights

Build financial models and business cases for innovation, including volume forecasts, sizing assumptions, and post-launch performance analysis versus plan

Support post-launch optimization by identifying performance gaps and recommending corrective actions

Partner with Marketing leadership and external agencies to track marketing performance, optimize spend, and inform demand planning decisions

Develop clear, compelling executive- and retailer-ready presentations that tell the story of category insights, innovation strategy, and portfolio performance

Maintain organized, accessible documentation and digital assets, including SharePoint folder structures and monthly audits to ensure materials are current

Qualification

Brand managementData analysisFinancial modelingProject managementCommunication skillsPresentation skillsExcelPowerPointSharePointConsumer insightsInnovation strategy

Required

Bachelor's degree in Marketing, Business, Analytics, Communications, or related field

Strong analytical and quantitative skills; experience in Excel, PowerPoint, and data tools

Ability to manage multiple projects, timelines, and stakeholders

Strong communication and presentation abilities

Comfort working in a fast-paced, high-growth environment

Highly analytical and excited by numbers, insights, and problem-solving

A strategic thinker who can synthesize complex information into clear takeaways

Extremely organized with strong project management instincts

A collaborator who thrives in cross-functional work

A proactive doer who anticipates needs and elevates the team's effectiveness

Curious, consumer-centric, and energized by innovation

Preferred

1–3 years' experience in brand management, marketing, consulting, category management, business analytics, or CPG experience (preferred but not required)

Experience with Nielsen/IRI/SPINS or equivalent data sources

Experience in CPG, food & beverage, or brand-side marketing

Innovation process familiarity (Stage Gate, concept testing, financial modeling)

Experience using SharePoint or other asset management systems