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Mariner Finance · 1 day ago

Vice President of Marketing

Nottingham, MD

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Mariner Finance is seeking a Vice President of Marketing to lead their growth marketing strategy. The role involves optimizing customer acquisition and expansion across various marketing channels while collaborating with creative, product, and operations teams to drive performance and customer lifetime value.

FinanceFinancial Services

Responsibilities

Develop, execute, and continuously optimize a multi-channel acquisition strategy across direct mail, lead generator platforms (Credit Karma, LendingTree, etc.), and SEO/SEM

Implement and oversee campaign automation, audience segmentation, trigger-based journeys, and reporting in Salesforce Marketing Cloud (SFMC); leverage SFMC to deliver efficient, targeted growth across the customer lifecycle

Collaborate with product and data science teams to identify key customer segments, lifecycle triggers, and product fit opportunities

Implement a robust testing framework (A/B, incrementality, multivariate) to drive campaign conversion lift and efficiency

Lead the design and optimization of cross-sell and upsell campaigns

Partner with internal teams and external agencies to refine targeting, offers, and channel mix

Evaluate effectiveness of spend and manage marketing budgets based on performance metrics such as CAC, ROI, conversion rate, and payback period

Implement and ensure tracking of key metrics (full-funnel, repeat engagement. etc.), and develop dashboards and attribution models

Conduct regular business reviews, and provide performance and forecast reporting on a regular basis, translating data into actionable insights for leadership and cross-functional teams

Partner with various teams to build and execute clean and actionable data feeds between CRM and SFMC

Collaborate with compliance and legal to maintain marketing integrity in a regulated environment

Support continuous improvement of the customer journey experience within SFMC

Responsible for managerial matters such as performance appraisals and goal setting, promotions, salary recommendations, and terminations in accordance with the company hiring process, personnel policies, and budget requirements

Promote the professional growth and development of team members by sharing knowledge, mentoring, and providing consistent, actionable feedback

May perform additional functions depending on market demand and staffing in order to provide consistent quality customer service

Qualification

Growth marketing strategySalesforce Marketing CloudMulti-channel marketingAnalytical skillsMarketing budget managementData visualization toolsSEO/SEM optimizationTeam leadershipProblem-solving skillsCommunication skillsNegotiation skillsRelationship building

Required

Bachelor's degree in Marketing, Statistics, Business, or a related field

Ten (10) years of experience in marketing performance, acquisition, or growth marketing, with ownership of marketing budget, customer LTV, and customer lifecycle

Minimum of five (5) years of experience leading a team, working in capacities with decision-making authority, coordinating and delegating multiple responsibilities, and managing operations activities

Proven success optimizing multi-channel marketing spend in direct mail, lead generation, SEO/SEM, and email

Advanced analytical and quantitative background; proficiency with data visualization and attribution tools (e.g., Tableau, Looker, Power BI)

Highly proficient with Microsoft Office Suite and CRMs

Hands-on familiarity with Salesforce Marketing Cloud and marketing automation workflows

Experience managing or collaborating with agencies and vendor partners

Strong decision-making, problem-solving, and negotiation skills with the ability to use expertise to influence on matters of strategic importance

Ability to foster strong relationships, influence, coach, and partner with all levels across the organization

Demonstrated high level of reliability, flexibility, and dedication with the ability to adapt quickly to changing priorities and timelines

Strong sense of urgency, results-oriented with the ability to execute

Solid, effective written and verbal communication

Preferred

MBA or advanced degree in related field

Experience within financial services, fintech, or consumer lending

Benefits

Health Insurance - Health Savings Account (HSA) with employer contributions if enrolled in a qualifying plan, Flexible Spending Account (FSA), and Dependent Care FSA

Vision Insurance

Dental Insurance

Company-paid Basic Life, Long-Term Disability, and AD&D Insurance

Voluntary worksite benefits including Accident, Critical Illness, Hospital Indemnity, Short-Term Disability, Supplemental Life, and Supplemental AD&D Insurance

401(k) and Company Matching Contributions

Paid Time Off - full-time employees may accrue a minimum of 120 hours per year

11 Paid Holidays

FMLA

Employee Assistance Program (EAP)

Paid Parental Leave

Referral Incentives

Education Assistance Program

Complimentary FIMC Membership Plan

Access to industry-specific training programs

Certain roles may qualify for additional benefits such as Relocation Assistance, Debt Assistance, Cell Phone Reimbursement, and Travel/Auto Reimbursement.