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Trü Frü · 2 weeks ago

Packaging & Sales Graphic Designer

Salt Lake City

Full-time

Onsite

Senior Level

5+ years exp

Trü Frü is a Utah-based company known for its innovative fruit snacks, and they are seeking a Packaging & Sales Graphic Designer to enhance their brand across various channels. The role involves executing packaging concepts, ensuring technical accuracy, and collaborating with multiple teams to produce high-quality sales materials and packaging designs.

ConsumerFood and BeverageSales

Responsibilities

Execute packaging concepts for Frozen and Ambient portfolios from ideation through final production

Ensure accuracy of claims, nutritionals, ingredient statements, dyelines, and regulatory/compliance content

Partner with R&D, Operations, and QA to confirm technical accuracy at every stage of development

Prepare, release, and manage print- and production-ready files, ensuring adherence to timelines, technical specifications, quality standards, and printer requirements

Troubleshoot production issues, including color management and printer feedback, to ensure successful execution

Adapt master artwork for size variations, multi-SKU systems, and retailer-specific requirements

Manage packaging partner and agency relationships to ensure smooth handoffs, version control, and execution

Adapt and extend agency-developed creative into production-ready and retailer-specific files

Maintain and evolve the master brand design system, ensuring consistent application of typography, color, photography, and brand architecture across all touchpoints

Collaborate with other designers to uphold brand standards and visual consistency

Create sales enablement assets—including sell-in decks, sell sheets, planogram mockups, displays, shippers, and retailer presentation materials—to support launches and buyer meetings

Maintain organized templates, packaging archives, and content libraries

Implement efficient systems for versioning, naming conventions, file structure, and cross-team asset access

Qualification

Packaging designAdobe IllustratorAdobe PhotoshopAdobe InDesignProduction artMechanical preparationPrinter feedback managementCommunicationProblem-solvingAttention to detail