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Eli Lilly and Company · 2 weeks ago

Manager - Social Media Strategist – CMH (Cardiometabolic Health)

Indianapolis, IN

Full-time

Onsite

Entry, Mid Level

$58K/yr - $138K/yr

2+ years exp

Eli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana, dedicated to improving healthcare outcomes. They are seeking a Manager - Social Media Strategist to develop and execute social media strategies that connect with patients and healthcare professionals, leveraging data insights to enhance brand presence and drive business results.

BiotechnologyHealth CareMedicalPharmaceutical

No H1B

Responsibilities

Self-Starter: While the social media platforms are always changing, this individual will need to be up to date with social media trends, new platforms, and ways of working with the social networks

Able to understand market trends associated with current prioritized platforms (Facebook, Instagram, YouTube, TikTok, X, Snapchat, Reddit)

Ability to navigate a highly matrixed organization: Help develop organic and paid social media strategies collaborating with internal social, website, search, creative and media partners to drive business results. Able to understand the different audiences and opportunities that an organic community presents compared to paid social

Integrate into the Brand team(s) to understand their strategy, goals and objectives to assist in making recommendations based on social experience. Serve as a trusted partner as they move content through Lilly’s internal content review processes

Collaboration: The Strategist will engage in close collaboration with community managers, social listeners, and fellow strategists within the team. The social listeners can assist with integrating the overarching brand strategy, consumer insights and data-driven needs of target patient. Community managers can share real time information on consumer’s behavior on social media. Able to partner with internal IT teams and agencies to implement processes for launching already-approved capabilities

Assist the Social Strategy and Capabilities team with the creation of a comprehensive social media strategy playbook, leveraging social expertise to enhance our brand's presence across all platforms. Stay ahead of emerging trends and provide teams with regular updates on the latest platform offerings and functionalities to ensure alignment with current and future opportunities

Assist in delivering insights to brands on a monthly or quarterly basis on data from social listening, community managers and other data sources

Leverage data to make recommendations for social media execution, foster integration with other channels, and uncover opportunities to start or stop activities to maximize business results

Partner with brands, data/analytics, media services, web and search to develop KPIs that can be quickly delivered to leadership via scorecards

Ensure strict compliance with all Lilly guidelines, good promotional practices, privacy policies, and all other relevant FDA, quality, or process-related policies and procedures. Partner with Brand Teams, Legal, Enablement, Compliance and Privacy to ensure appropriate execution of marketing strategy

Understand and practice appropriate Marketing and Medical interactions

Ensure content meets Lilly Brand and Brand standards and that consumer experience aligns with brand promise

Demonstrate knowledge and commitment to all applicable laws, regulations and policies that govern the conduct of social media-related activities

Qualification

Social Media StrategyDigital MarketingData AnalysisPharmaceutical Industry ExperienceCross-Functional CollaborationCommunication SkillsProblem-Solving SkillsAdaptability

Required

Bachelor's Degree or work experience equivalent

2 or more years of Digital or Social Media Marketing experience and leading the development and execution of Social Media Strategy for brands and/or functional areas

Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role