Merritt Group · 3 weeks ago
Digital Marketing Manager
Denver, CO
Full-time
Onsite
Mid LevelMerritt Group is seeking a Digital Marketing Manager to join their MG Digital team, focusing on marketing strategies for technology startups and global brands. The role involves leading mid-funnel marketing initiatives, optimizing campaigns across various platforms, and managing client relationships to drive demand generation and measurable results.
Advertising
Hiring Manager
Colleen Hill, SHRM-CP
Responsibilities
Design and own mid-funnel marketing strategies that convert demand into qualified pipeline through email marketing, CRM execution, and retargeting
Build and optimize lead nurturing programs, drip campaigns, and behavioral workflows aligned to buyer stages and sales goals
Manage CRM and marketing automation platforms such as HubSpot, Adobe Marketo, or Salesforce, including segmentation, list hygiene, scoring models, and attribution logic
Develop and execute retargeting strategies across paid channels to re-engage site visitors, content consumers, and in-market accounts
Analyze funnel performance across MQL, SQL, and opportunity stages and continuously optimize based on conversion and velocity insights
Align mid-funnel programs with top-funnel content, organic social, and demand generation efforts in collaboration with internal teams
Ensure consistent messaging and handoff between paid media, email, CRM workflows, and sales enablement
Stay current on platform changes, algorithm updates, and emerging trends in lifecycle marketing, paid media, and search to proactively evolve strategies
Plan, execute, and optimize paid media campaigns across search, display, and social platforms, including Google Ads, Bing Ads, LinkedIn, Meta, StackAdapt, or similar DSPs, and others as needed
Own SEO and GEO initiatives, including keyword research, competitive analysis, on-page optimization, and landing page performance
Track and optimize campaign performance through A/B testing, audience refinement, and budget allocation to maximize ROI
Use analytics platforms such as Google Analytics, Looker Studio, and Tag Manager to measure results and inform optimization decisions
Serve as the primary client contact for digital marketing initiatives, ensuring campaigns align with business goals
Manage budgets, monitor performance metrics, and provide strategic recommendations based on data insights
Present campaign performance reports to clients and proactively identify opportunities for improvement
Develop comprehensive digital marketing roadmaps tailored to each client’s unique industry and objectives
Identify new business opportunities and contribute to proposal development
Attend industry events and networking opportunities to expand the agency’s reach
Lead or contribute to internal agency initiatives aimed at process improvements and innovation
Qualification
Required
Hands-on experience with email marketing, marketing automation platforms, and CRM integrations
Working knowledge of paid media platforms, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic platforms
Experience with SEO and GEO fundamentals, and how search performance supports funnel growth
Strong analytical skills with experience in Google Analytics, Tag Manager, and reporting dashboards
Ability to manage multiple accounts and priorities in an agency environment
A data-driven mindset with strong judgment around optimization and experimentation
Clear communication skills for client strategy discussions, reporting, and internal collaboration
Company
Merritt Group
Merritt Group is a nationally recognized strategic communications agency.
Founded in 1996
11-50 employees
Funding
Current Stage
Early StageLeadership Team
John Conrad
Executive Vice President & Senior Partner
Shahed Ahmed
Executive Vice President & Senior Partner
Recent News
2025-11-18
2025-09-02
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