Coursera · 2 days ago
Bilingual Senior Marketing Manager, Enterprise
United States
Full-time
Remote
Mid, Senior Level
$115K/yr - $136K/yr
5+ years expCoursera is a leading online learning platform founded by Stanford professors to make education accessible worldwide. They are seeking a Bilingual Senior Marketing Manager to lead marketing strategies for the Enterprise team, focusing on driving business growth in the LATAM region through innovative marketing programs and collaboration with cross-functional teams.
E-LearningEdTechEducationInternet
Responsibilities
Develop, own and activate regional and vertical marketing strategy and plan aligned to business goals in partnership with demand marketing; digital marketing; customer marketing; product marketing; and PR/Comms teams
Achieve targets for quarterly marketing qualified leads and sales accepted opportunities and lead initiatives to optimize the performance of the marketing/sales funnel
Build, execute, measure and optimize integrated marketing campaigns to drive engagement with decision maker-level prospects via conferences, workshops, offline and online events, web properties, email marketing and content marketing
Work closely with sales development leaders to optimize follow-up of inbound leads and support outbound marketing campaigns with compelling messaging and offers
Work closely with the account management team to develop account based marketing strategies for expanding revenue from existing customers
Lead initiatives to optimize the performance of the marketing/sales funnel, analyze metrics, and deliver recommendations for improvement
Qualification
Required
5+ years Enterprise SaaS marketing experience in a fast-growth environment ideally with a focus on field marketing
Business fluency in both Spanish and English
Executive presence and engagement skills
Successfully launched multi-channel initiatives, including ABM, events, webinars, email, and paid media campaigns
Experience working cross-functionally in a distributed organization to plan, build, and execute complex campaigns and programs
Demonstrated experience with data-driven demand generation campaigns, and hands-on experience building and analyzing reports in CRM/analytics software. Marketo, Salesforce, Outreach, and Demandbase/6sense experience preferred
Track record of successfully managing multiple deadlines, with attention to detail
Preferred
Proven experience across key marketing disciplines, including demand generation, brand and content, enablement, events, ABM and marketing technology
Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs
Exceptional organizational skills and great attention to detail
Experience in a high-growth, globally matrixed Enterprise SaaS organization, navigating complex internal and external stakeholders
Benefits
Comprehensive health and wellness benefits
Bonus and RSU equity programs
Global perks designed to help you grow and thrive wherever you are
Company
Coursera
Coursera is an online education platform that offers classes for students.
1001-5000 employees
H1B Sponsorship
Coursera has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (14)
2023 (39)
2022 (42)
2021 (23)
2020 (49)
Funding
Current Stage
Public CompanyTotal Funding
$458.9MKey Investors
Global Secure InvestNew Enterprise AssociatesSEEK
2021-03-31IPO
2021-01-01Series Unknown· $1M
2020-10-23Series F· $1.1M
Leadership Team
Alan Cardenas
Senior Vice President, General Counsel and Secretary
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