Plaza Premium Group · 1 day ago
Senior Marketing Manager
Southlake, TX
Full-time
Onsite
Senior Level
7+ years expPlaza Premium Group is the global leader in airport lounges and hospitality, redefining travel with exceptional airport experiences. The Senior Marketing Manager role is responsible for shaping and delivering marketing strategy and demand generation across the company's airport hospitality portfolio in North America.
HospitalityHotel
Hiring Manager
Sam Perry
Responsibilities
Lead the development and execution of the North America regional marketing strategy, aligned with Group business objectives, revenue targets, and brand positioning
Build, manage, and expand strategic partnerships with airports, airlines, tourism bodies, financial institutions, and travel & lifestyle brands
Provide people leadership to the regional marketing team, including goal setting, coaching, performance management, and capability development
Act as the primary regional marketing partner to Global Marketing team, contributing market intelligence, performance insights, and strategic recommendations
Drive inbound and outbound passenger demand in collaboration with other regional teams, ensuring coordinated cross-market initiatives
Support Smart Traveller membership acquisition and engagement through regional partnerships, activations, and demand-led campaigns
Partner closely with Commercial, Operations, Sales, Loyalty, and Business Development teams to ensure marketing initiatives are operationally feasible and commercially impactful
Ensure brand consistency across North America while enabling effective localisation of campaigns and messaging
Monitor market trends, customer behaviour, and campaign performance, translating insights into clear actions and continuous improvement
Support and execute global marketing priorities within North America, balancing Group standards with regional requirements
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
7–12 years of progressive marketing experience, including people leadership in regional or multi-market roles; experience in travel, aviation, hospitality, or premium consumer/ lifestyle sectors strongly preferred
Proven track record in partnership-led marketing, including co-marketing with airports, airlines, tourism boards, financial institutions, or commercial partners
Demonstrated experience leading and developing teams within matrixed, cross-functional organisations
Strong understanding of the North American travel ecosystem, passenger behaviour, and B2C, B2B2C, and B2B channels
Solid grasp of digital marketing fundamentals, with the ability to translate regional insights into inputs for global growth and digital teams
Strong commercial and analytical acumen, with the ability to link marketing initiatives to revenue, demand, and business performance
Excellent stakeholder management, communication, and executive presentation skills
Hands-on, accountable, and results-driven leadership style suited to fast-paced, global environments
Willingness to travel domestically and internationally as required
Company
Plaza Premium Group
Plaza Premium Group is in the hospitality field. The Plaza Premium provides airport hospitality solutions.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Globe and Mail
2025-12-11
PR Newswire UK
2025-12-08
2025-09-25
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