Georgia United Credit Union · 3 weeks ago
Digital Marketing Manager (Hybrid)
Duluth, GA
Full-time
Hybrid
Mid, Senior LevelGeorgia United Credit Union is seeking a Digital Marketing Manager who will develop and execute integrated digital marketing strategies to enhance growth and brand awareness. The role involves leading paid media strategies, optimizing digital channels, and collaborating with various teams to achieve organizational goals.
BankingCreditFinancial Services
Responsibilities
Develops and executes integrated digital marketing strategies that accelerate growth and brand awareness
Leads paid media strategy and manage budgets for search, display, and social campaigns
Collaborates with cross-functional teams to align initiatives with organizational goals and quickly iterate new concepts
Maintains consistent and distinct brand presence across all digital touchpoints, striving to make Georgia United’s marketing unmistakable and memorable
Implements innovative engagement strategies, including member storytelling and interactive campaigns, to deepen relationships and facilitate organizational growth
Leads bold, data-driven campaigns across digital channels, including SEO/SEM, PPC, retargeting, and paid social
Drives performance through A/B testing, automation, personalization and landing page optimization
Apply advanced SEO/SEM strategies to boost website traffic and conversions
Guides the development, curation, and deployment of compelling digital content to attract, engage and retain visitors and promote products
Owns the vision and optimization of Georgia United’s website and digital platforms, ensuring content, rates, and promotions are current and conversion focused
Partners with vendors and internal teams to enhance site speed, mobile responsiveness, ADA compliance, and member experience
Utilizes HTML and troubleshooting expertise to implement timely updates and efficiently resolve issues
Manages marketing automation platforms and CRM integrations
Stays ahead of digital trends and emerging technologies to drive innovation
Collaborates with creative and content teams to produce compelling assets for email, web, and social
Delivers consistent, authentic messaging aligned with brand voice, incorporating member feedback and testimonials to humanize campaigns
Guides and motivates team members and agency partners to push beyond creative boundaries and consistently produce outstanding creative assets
Champions a data-driven culture by conducting rigorous A/B testing, monitoring campaign performance, and translating insights into actionable recommendations
Maintains dashboards and reporting frameworks to track KPIs, inform strategy, and share learnings across the organization
Proactively identifies and pursues opportunities to enhance process improvement and implement automation initiatives
Leads cross-functional initiatives with compliance, member services, business intelligence, and external partners to design and implement high-impact campaigns that consistently meet regulatory standards and exceed performance benchmarks
Provides coaching, guidance and support to junior team members, promoting an environment that encourages innovative thinking, intellectual curiosity, and proactive engagement
Leads workforce planning and team development initiatives in collaboration with senior management to drive long-term departmental growth
Qualification
Required
Develops and executes integrated digital marketing strategies that accelerate growth and brand awareness
Leads paid media strategy and manage budgets for search, display, and social campaigns
Collaborates with cross-functional teams to align initiatives with organizational goals and quickly iterate new concepts
Maintains consistent and distinct brand presence across all digital touchpoints, striving to make Georgia United's marketing unmistakable and memorable
Implements innovative engagement strategies, including member storytelling and interactive campaigns, to deepen relationships and facilitate organizational growth
Leads bold, data-driven campaigns across digital channels, including SEO/SEM, PPC, retargeting, and paid social
Drives performance through A/B testing, automation, personalization and landing page optimization
Apply advanced SEO/SEM strategies to boost website traffic and conversions
Guides the development, curation, and deployment of compelling digital content to attract, engage and retain visitors and promote products
Owns the vision and optimization of Georgia United's website and digital platforms, ensuring content, rates, and promotions are current and conversion focused
Partners with vendors and internal teams to enhance site speed, mobile responsiveness, ADA compliance, and member experience
Utilizes HTML and troubleshooting expertise to implement timely updates and efficiently resolve issues
Manages marketing automation platforms and CRM integrations
Stays ahead of digital trends and emerging technologies to drive innovation
Collaborates with creative and content teams to produce compelling assets for email, web, and social
Delivers consistent, authentic messaging aligned with brand voice, incorporating member feedback and testimonials to humanize campaigns
Guides and motivates team members and agency partners to push beyond creative boundaries and consistently produce outstanding creative assets
Champions a data-driven culture by conducting rigorous A/B testing, monitoring campaign performance, and translating insights into actionable recommendations
Maintains dashboards and reporting frameworks to track KPIs, inform strategy, and share learnings across the organization
Proactively identifies and pursues opportunities to enhance process improvement and implement automation initiatives
Leads cross-functional initiatives with compliance, member services, business intelligence, and external partners to design and implement high-impact campaigns that consistently meet regulatory standards and exceed performance benchmarks
Provides coaching, guidance and support to junior team members, promoting an environment that encourages innovative thinking, intellectual curiosity, and proactive engagement
Leads workforce planning and team development initiatives in collaboration with senior management to drive long-term departmental growth
Company
Georgia United Credit Union
Georgia United Credit Union is a banking firm offering auto, mortgage, checking account, and credit card services.
Founded in 1958
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-01-09Debt Financing
Leadership Team
Laura King
President
Recent News
Company data provided by crunchbase