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USA TODAY Co., Inc. · 2 weeks ago

Producer/Planner (CCJ) - Content

United States

Full-time

Remote

Mid Level

$16.44/hr - $30.28/hr

3+ years exp

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The Producer/Planner role is crucial in ensuring high-impact local journalism reaches its maximum audience, supporting community newspapers and growing subscription bases through strategic content planning and execution.

Newspapers

No H1B

Responsibilities

Partnering with editors on premium schedule and staying updated on best practices regarding subscriber-exclusive content

Maintaining digital and print content calendars via Presto Suite and determining embargo times to reach target audience

Keep a birds-eye view of content across the newsroom and Network

Managing native and off-site platforms: Scheduling and setting up Home front stories, push alerts and social media posts. Time of day for target audience is top of mind

Optimizing premium and high-potential content for search, recirculation and deeper audience engagement time

Enhancing content with video, galleries, SEO meta-data, hyperlinks and images

Writing effective digital headlines, promo briefs and breaking news alerts that help attract audiences

Spotting and correcting issues related to grammar, spelling, punctuation and style

Creating social cards via Canva for high-potential stories and scheduling them on social media platforms

Using Parse.ly and Google Analytics to make data-driven decisions and advise on opportunities targeting the audience funnel

Curating the Daily Briefing newsletter

Attending newsroom/team meetings and possibly running meetings

Helping newsrooms swarm breaking news and trending by suggesting (and sometimes writing) stories targeting search and social. This will include search optimization and formatting live blogs. It may include creating content and gathering user-generated content

Sharing content to other planners/sites and searching for content to promote on yours, including USA TODAY and sites in the regional structure

Enforcing workflow standards, including planning communication and deadlines

Maintaining a print schedule at least 5 days in advance

Posting daily print lineups for our Design Center partners and following operational standards for setting our design partners up for success. The Producer/Planner-News is the primary contact between design and the newsroom