Eden Senior Care · 4 weeks ago
Admissions and Marketing Director
Platteville, WI
Full-time
Onsite
Lead/Staff, Director/Executive
2+ years expEden Senior Care is a growing Healthcare Management company focused on managing and operating Skilled Nursing, Rehabilitation, and Assisted Living communities. The Admissions and Marketing Director is responsible for ensuring a smooth admission process and positioning the facility as a leader in rehabilitation and long-term care, while also developing relationships with referral sources to maintain quality admissions.
Health Care
Responsibilities
Every effort has been made to make your job description as complete as possible. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is a logical assignment to the position
Knows and respects residents’ rights
Ensures all protected health information is kept confidential
Reports all complaints made by residents to the supervisor
Reports allegations of resident abuse, neglect and/or misappropriation of resident property
Follows established safety policies and procedures
Ensures potential safety/health hazards are eliminated
Wears and/or uses safety equipment and supplies when indicated and properly trained to use
Demonstrates job-specific knowledge of fire and disaster preparedness during drills or actual situations
Reports allegations of patient abuse, neglect and/or misappropriation of patient property
Attends and participates in scheduled in-service training, educational classes and meetings to maintain current certification as applicable and as managed by regulatory agencies and company policies
Attends and participates in in-service training as mandated by regulatory agencies and company policy
Participates in QAA process as needed
Regularly spends time as needed in sales
Maintains a thorough knowledge of the center’s products and services, acuity capabilities, and physician relations
Takes an active role in the morning Kick-off meeting
Meets regularly with nursing to discuss clinical service levels
Evaluates the center's physical environment through weekly rounds and discusses with the Administrator
Maintains an educated understanding of all payer sources and their impact on revenue
Responsible for developing relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time is allocated to the internal Admissions process, with some time spent out in the community
Actively seeks out and identifies new referral sources and maintains a current target list
Effectively networks with current and past customers to solicit referrals
Provide clients (prospective residents, their families, and referral sources) with facility and program specific information via community outreach and networking, facility tours, personal visits, and presentations
Total Revenue is at/above budget
Quality Mix (Private, Medicare, Insurance) at/above budget
Total occupancy at/above budget
Medicare-Private conversion met the objective
Effectively uses data systems to manage referral source sales
Maintains up-to-date customer profiles on existing referral sources
Actively manages long and short-term inquiries to establish relationships resulting in quality admissions
Reviews discharges for possible re-admission and actively manages high-potential prospects
Completes admissions contract with new patient on the day of admission
Ensures admissions are qualified clinically and financially
Effectively uses resources to build relationships, resulting in gaining prospective customers and gaining commitment to admission
Assist in the development of an annual marketing plan and budget and manage available resources to meet center objectives
Models customer service principles throughout the center and promotes appreciation of our customers’ needs with every employee
Knows, understands, and models Edenbrook's mission and service principles
Communicates customer objectives and expectations of center department heads and team
Manages the creation of admission packets and collateral
Contributes articles to the center newsletter and ensures that newsletter and trade journal articles are sent to referral sources by forwarding names of referral sources to the newsletter editor
Works with the Corporate Marketing Manager and the Center Administrator in developing center brochures
Plans, coordinates, and reviews special center events such as VIP open houses, where the community is invited to attend
Attends and participates in staff meetings, departmental head meetings, and other center meetings and serves on required committees
Follows Edenbrook’ s Policies and Procedures manual
Must be able to execute the terms and conditions outlined in the Edenbrook Employee Handbook, including, but not limited to:
Works in a safety-conscious manner, which ensures that safe work practices are used in order not to pose a risk to self or others in the workplace. Reports any safety violations or hazards to suthe pervisor
Complies with company policies and procedures and local, state, and federal regulations
Adheres to a Drug-Free Workplace
Interacts in a tactful, diplomatic, and humanistic manner with residents, families, visitors, and co-workers to provide a safe, efficient, and therapeutically effective caring environment which ensures the self-respect, personal dignity, rights and physical safety of each resident and facility guest
Maintains a dependable attendance record and adheres to standards of cleanliness, grooming, hygiene, and dress code
Takes positive action to ensure equal opportunity in the conduct of all business activities without regard to race, color, religion, sex/gender, age, national origin, disability, citizenship, veteran status o,r any other legally protected category
Qualification
Required
Bachelor's degree preferred. Considerable experience in a comparable position will be considered in lieu of degree
Two years' sales experience, preferred in health care services, products, or pharmaceuticals
Must be able to execute the terms and conditions outlined in the Edenbrook Employee Handbook, including, but not limited to: Works in a safety-conscious manner, which ensures that safe work practices are used in order not to pose a risk to self or others in the workplace. Reports any safety violations or hazards to the supervisor
Complies with company policies and procedures and local, state, and federal regulations
Adheres to a Drug-Free Workplace
Interacts in a tactful, diplomatic, and humanistic manner with residents, families, visitors, and co-workers to provide a safe, efficient, and therapeutically effective caring environment which ensures the self-respect, personal dignity, rights and physical safety of each resident and facility guest
Maintains a dependable attendance record and adheres to standards of cleanliness, grooming, hygiene, and dress code
Takes positive action to ensure equal opportunity in the conduct of all business activities without regard to race, color, religion, sex/gender, age, national origin, disability, citizenship, veteran status or any other legally protected category
Company
Eden Senior Care
Eden Senior Care is a portfolio of skilled nursing and Senior living communities in the Midwest.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gleb Zarkh
Chief Financial Officer
Recent News
Business Wire
2025-04-24
2025-03-13
Company data provided by crunchbase