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Toppan Merrill · 1 day ago

Field Marketing Manager - Hybrid

St Paul, MN

Full-time

Hybrid

Senior Level

$70K/yr - $100K/yr

5+ years exp

Toppan Merrill is a global technology leader committed to simplifying the complexity of regulatory disclosure and communications. They are seeking a Senior Field Marketing Manager to develop and execute go-to-market strategies, collaborating with sales, marketing, and product management teams.

Finance

Responsibilities

Actively participate in the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise

Participate in developing strategies and manage the execution of demand generation campaigns and programs based upon approved strategies

Source content and manage blog and social media tactics that support campaigns and programs

Working with internal and external partners, develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials

Liaise with Product Management on all programs to support Toppan Merrill product releases

Working closely with Event Management, manage and participate in market trade shows and events for assigned vertical

Working closely with Digital Marketing, manage online presence for assigned vertical

Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals

Qualification

Field marketing experienceB2B marketing programsMarketing automation platformsGo-to-market strategiesSocial media managementContent developmentEvent management