RxSight, Inc. · 5 days ago
Vice President, Marketing
Aliso Viejo, CA
Full-time
Onsite
Director/Executive
$300K/yr - $335K/yr
15+ years expRxSight, Inc. is an ophthalmic medical technology corporation that has commercialized the world’s first adjustable intraocular lens. The Vice President of Marketing is responsible for defining the marketing vision and strategy, leading demand generation and market development to drive revenue growth and brand adoption across U.S. and international markets.
BiotechnologyEyewearHealth CareMedical Device
Responsibilities
Develop and lead RxSight’s overall marketing strategy across brand, product, and market development
Define and execute brand positioning, messaging, and creative platforms that differentiate the LAL in the marketplace
Drive unified alignment across marketing, sales, clinical, and operations to support surgeon and patient adoption
Serve as the commercial and marketing visionary, setting direction for go-to-market, demand generation, and brand growth
Ensure a consistent, unified brand message across all marketing, customer, and patient channels and touchpoints
Own enterprise-level marketing outcomes, including adoption, utilization, same-store sales growth, and revenue-linked performance
Set strategic priorities, success metrics, and investment frameworks across marketing initiatives, without direct ownership of execution
Lead professional (HCP), consumer, and digital marketing strategies, ensuring unified execution across all channels
Oversee professional (HCP) marketing including surgeon engagement, conference strategy, and co-marketing programs that enhance clinical confidence and utilization
Lead and direct strategic marketing initiatives that deepen partnerships with surgeons and practices, positioning RxSight as the category leader in premium IOL technology
Lead direct consumer marketing, including brand campaigns, direct-to-patient and direct-to-consumer outreach, influencer and celebrity partnerships, and high-ROI media programs that increase patient awareness and conversion
Lead digital marketing strategy, encompassing paid media, CRM tracking, SEO/SEM, marketing automation, and social engagement to build pipeline velocity and measurable lead generation
Integrate professional, consumer, and digital campaigns to ensure cohesive storytelling, consistent brand identity, and unified messaging throughout the customer journey
Set strategic direction, KPIs, and performance expectations for professional (HCP), consumer, and digital marketing
Lead integrated marketing campaigns that combine HCP, consumer, and practice-level activation strategies
Architect the enterprise demand-generation framework, ensuring alignment across professional, consumer, and practice-level strategies
Oversee digital marketing, social media, and co-op programs that convert leads and strengthen brand equity
Responsible for funnel health, lead generation and conversion, and marketing-generated utilization growth
Direct the development of creative, content, and communication strategies to expand awareness and reinforce RxSight’s premium positioning
Experienced operating within disciplined budgets and leading larger-scale campaigns, demonstrating the ability to think big while driving ROI and measurable results
Establish marketing KPIs tied to revenue growth, lead conversion, and brand performance
Oversee agency relationships and vendor partnerships to ensure cost-effective, high-impact execution
Establish budget guardrails, investment priorities, and ROI expectations
Provide governance and performance review of agencies and vendors, without day-to-day management
Build and lead a high-performing marketing organization with clear structure, accountability, and creative energy
Recruit, mentor, and develop talent across brand, digital, and field marketing functions
Foster a collaborative, innovative, and data-driven culture that blends creativity with disciplined execution
Define organizational structure, leadership roles, and capability roadmap, empowering senior leaders to execute within clear accountability
Partner with the CEO, Commercial Leadership, Professional Education, and Commercial Operations to align growth priorities and ensure operational execution
Work in close partnership with Commercial Leadership to align demand generation, brand messaging, and commercial-ready marketing programs
Work closely with Clinical, Professional Education, and Field teams to ensure consistent messaging and a cohesive customer experience
Represent the voice of the customer internally to guide product innovation, education, and patient engagement strategies
Partner with Commercial Operations to leverage insights from CRM, analytics, and market data to continuously improve targeting, segmentation, and conversion efficiency
Oversee dashboard development and performance reporting to guide strategic decisions, resource allocation, and prioritization
Use analytics to refine messaging, content performance, and customer journey optimization
Qualification
Required
Proven success scaling a product from approximately $100M to $300M+ in annual revenue
Strong experience in pharma or medtech, with ophthalmic, aesthetics, or premium brand exposure preferred
Deep understanding of HCP, consumer, and digital marketing strategies in cash-pay or specialty healthcare markets
Demonstrated ability to balance strategic creativity with fiscal discipline
Hands-on experience leading integrated campaigns, including professional education, digital activation, and influencer marketing
Data-driven mindset with ability to translate analytics into actionable commercial outcomes
Excellent leadership, communication, and cross-functional collaboration skills
Entrepreneurial and growth-oriented, with a bias toward execution and measurable results
Bachelor's degree required; MBA or advanced degree preferred
15+ years in marketing leadership, with at least 5 years in senior level marketing roles
Experience building marketing teams and functions from the ground up in high-growth companies
Strong understanding of procedure-based adoption models preferred
Strong proficiency in CRM systems (e.g., Salesforce), digital marketing systems (e.g. Mailchimp), and commercial analytics tools (e.g., Power BI, Tableau)
Proficient in Microsoft Office
Preferred
MBA or advanced degree preferred
Strong experience in pharma or medtech, with ophthalmic, aesthetics, or premium brand exposure preferred
Strong understanding of procedure-based adoption models preferred
Company
RxSight, Inc.
RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$350.98MKey Investors
Oxford Finance LLCBiomedical Advanced Research and Development Authority (BARDA)Visionary Venture Fund
2024-05-08Post Ipo Equity· $115M
2023-02-07Post Ipo Equity· $50M
2021-07-29IPO
Leadership Team
Ron Kurtz
Co-President and CEO
R
Robert Grubbs
Co-Founder
Recent News
Orange County Business Journal
2026-01-22
2026-01-20
Orange County Business Journal
2026-01-14
Company data provided by crunchbase