AllTrails · 3 weeks ago
Social Media Content Specialist
United States
Full-time
Remote
Entry Level
$100K/yr - $120K/yr
1+ years expAllTrails is the world’s most popular and trusted platform for outdoor exploration, connecting people to the outdoors and enhancing their experiences on the trail. They are seeking a Social Media Content Specialist to create and publish high-quality, engaging content across social channels, primarily focusing on Instagram and TikTok.
AndroidAppsFitnessiOSOutdoorsPersonal HealthWellness
Responsibilities
Concepting, creating, and editing platform-native social content, with a primary focus on Instagram and TikTok
Developing and executing the social content calendar, ensuring timely, on-brand, and culturally relevant publishing
Spotting, adapting, and experimenting with trends, formats, and cultural moments in ways that feel natural to AllTrails
Writing clear, engaging captions and short-form copy that sounds human, inviting, and unmistakably on-brand
Collaborating closely with designers, marketers, and cross-functional partners to bring campaigns, launches, and key moments to life
Incorporating UGC and community insights into content in partnership with the Community Manager
Tracking content performance to understand what resonates, and using those insights to continually evolve our social approach
Qualification
Required
1–3 years of experience creating content for social media platforms
Chronically online in the best way — you know what's trending, what's tired, and what's worth jumping into
Overflowing with ideas for telling AllTrails-relevant stories through social
Strong understanding of short-form video and platform-native storytelling
Detail-oriented, organized, and comfortable moving quickly in a fast-paced environment
Collaborative, curious, and eager to learn and grow
Passionate about social media, digital culture, and the outdoors
You enjoy experimenting, learning from what works (and what doesn't), and doing it all with a sense of humor
Benefits
Comprehensive health, dental, and vision coverage to support your physical and mental well-being.
Unlimited PTO and flexible parental leave policies that prioritize your life outside of work.
Remote work stipend to help you design a comfortable and productive home office.
Annual continuing education budget to invest in your long-term professional growth and skills.
Exclusive discounts on our subscriptions and merchandise for you and your friends & family.
Trail Days: One dedicated day per month to get outside, use our services, and provide feedback to help us build a better product together.
Company
AllTrails
AllTrails is an award-winning outdoor platform that helps over 60 million people worldwide find their way outside.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$152.63MKey Investors
Permira
2021-11-16Private Equity· $150M
2018-10-11Acquired
2013-02-06Series Unknown· $1.24M
Leadership Team
Elizabeth Hamren
Chief Executive Officer
Recent News
Business Insider
2025-12-10
BC Parks Foundation
2025-11-22
2025-11-08
Company data provided by crunchbase