Rippling · 1 week ago
Senior Growth Marketing Manager (Search) - New Verticals
New York, NY
Full-time
Onsite
Mid, Senior Level
$126K/yr - $210K/yr
5+ years expRippling is a rapidly growing startup that provides a unified platform for HR, IT, and Finance management. The Senior Growth Marketing Manager will own and scale paid search strategies, drive demand generation programs, and collaborate across teams to optimize growth and revenue.
EmploymentHuman Resources
Responsibilities
Own and scale paid search end-to-end—campaign buildout, optimization, SEM strategy, experimentation, and performance reporting
Execute full-funnel demand generation programs across channels like email, paid social, retargeting, outbound automation, PLG flows, and website experiments
Run rapid, data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers
Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution
Collaborate cross-functionally with Sales, SDRs, PMM, Brand, Web, and BizOps to align targeting, messaging, creative, and GTM execution
Build and operationalize campaign workflows, ensuring high-quality, timely execution across internal teams and external partners
Qualification
Required
5-8+ years of experience in demand generation within B2B SaaS or a fast-paced tech environment
Hands-on expertise in both paid search, including managing Google Ads end-to-end; Bing/SEO experience is a plus
Strong understanding of how paid and organic search work together and have experience working closely with an SEO team to maximize results
Proven ability to run data-driven experiments, analyze performance trends, and turn insights into actionable optimizations
Strong project management and cross-functional collaboration skills—you can quarterback multi-stakeholder campaigns from idea to launch
Comfort operating in a fast-moving, ambiguous 0 → 1 environment, with a strong bias toward action and iteration
Experience with marketing automation, experimentation frameworks, analytics platforms, and performance marketing tools
Preferred
Experience driving demand across SMB/downmarket audiences, supporting cross-sell or multi-product GTM motions, or executing PLG-style or lifecycle programs
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
Soma Capital
2026-01-06
2026-01-03
2025-12-29
Company data provided by crunchbase