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Emory Healthcare · 2 weeks ago

Senior Manager, CRM & Email Marketing

Atlanta, GA

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Emory Healthcare is the most comprehensive academic health system in Georgia, and they are seeking a Senior Manager, CRM & Email Marketing to lead their enterprise-wide email, SMS, and marketing automation strategy. This role will oversee a team and ensure the execution of marketing campaigns that enhance patient engagement and healthcare outcomes while maintaining compliance with regulations.

Health CareMedical

H1B Sponsor Likely

Responsibilities

Lead, mentor, and inspire the Email Marketing team, establishing clear goals and fostering a collaborative, high-performance culture

Support ongoing professional development and ensure accountability for performance and quality standards

Set the vision and direction for enterprise marketing automation strategy, aligning campaigns with organizational priorities for patient acquisition, retention, engagement, and health outcomes

Encourage experimentation, personalization strategies, and adoption of marketing best practices to keep digital engagement programs modern and effective

Serve as business owner of Salesforce Marketing Cloud, guiding the team in managing journeys, automations, segmentation, and platform enhancements

Ensure platform capabilities are fully leveraged to support personalization and scalable campaign execution

Ensure all email, SMS, and automation activities comply with HIPAA, CAN-SPAM, TCPA, and patient preference regulations

Partner closely with Legal, Compliance, and IT to maintain governance and mitigate risk

Partner with clinical service lines, marketing, digital, and analytics leaders to deliver integrated campaigns that support patient education, appointment scheduling, and service line growth

Lead KPI tracking and performance analysis, including open rates, click-through rates, conversions, list growth, and opt-in/opt-out metrics

Apply insights to continuously optimize campaign performance and user experience

Manage vendor relationships, contracts, and budgets related to email, SMS, and marketing automation tools and services

Oversee resolution of escalated patient or employee issues related to campaigns, ensuring timely, empathetic, and compliant responses

Additional Duties as Assigned

Travel: Occasional Travel to Emory Healthcare Locations

Work Type: Hybrid employee - splits time between working remotely and working in the office

Qualification

Salesforce Marketing CloudMarketing automationData-driven marketingPeople managementHIPAA complianceProject managementCross-functional collaborationCommunication skillsPresentation skills

Required

Bachelor's degree in marketing, communications, business, or related professional experience. Degree not required

Minimum of 8 years of marketing experience with a strong focus on email, SMS, and marketing automation, including at least 3 years of people management experience

Salesforce Marketing Cloud Email Specialist (required); advanced SFMC certifications preferred

Demonstrated success building and coaching high-performing marketing or digital communications teams

Strong expertise in Salesforce Marketing Cloud and related marketing automation tools

Proven track record of data-driven marketing, personalization, journey orchestration, and campaign automation

Deep understanding of HIPAA-compliant communications, CAN-SPAM, TCPA, and privacy regulations

Strong project management skills, including oversight of budgets, vendors, and multi-stakeholder initiatives

Excellent communication, presentation, and cross-functional collaboration skills

Preferred

Master's degree in marketing, communications, business, or related field

Experience working within large, regulated healthcare or enterprise environments

Advanced Salesforce Marketing Cloud certifications beyond Email Specialist

Benefits

Comprehensive health benefits that start day 1

Student Loan Repayment Assistance & Reimbursement Programs

Family-focused benefits

Wellness incentives

Ongoing mentorship, development, and leadership programs

Company

Emory Healthcare

Glassdoor3.6

Emory Healthcare is the largest healthcare system in the state of Georgia., United States.

Founded in 1953

Atlanta, Georgia, USA

10001+ employees

http://www.emoryhealthcare.org/

H1B Sponsorship

Emory Healthcare has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (48)

2024 (68)

2023 (30)

2022 (25)

2021 (12)

2020 (7)