Architectural Designs, Inc. · 4 weeks ago
Builder Sales and GTM Lead
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
15+ years expArchitectural Designs, Inc. is one of the largest online marketplaces for house plans, serving millions of prospective home builders annually. They are seeking a strategic, entrepreneurial GTM leader to acquire, activate, and engage professional builders, influencing the product roadmap and marketing strategies.
ArchitectureConstruction
Responsibilities
Develop AD’s go-to-market strategy for professional builders, including segmentation, outreach, and engagement motions
Own the builder sales & activation funnel: outreach, qualification, needs discovery, demos, onboarding, and early usage
Create a repeatable sales playbook, builder narrative, and value messaging
Prospect, nurture, and convert builders across SMB, regional, and mid-market segments
Identify high-value builders and cultivate long-term partnerships
Deeply understand builder workflows and help them adopt AD’s product suite (plans, cost tools, rewards, modifications, insights)
Build lifecycle engagement programs that grow plan purchases, repeat use of cost-to-build reports, and platform usage
Monitor builder health, usage signals, and churn risks; implement proactive retention plans
Develop personalized and programmatic ways to keep builders active, including quarterly business reviews, rewards education, webinars, and onboarding sessions
Become the internal advocate for builders: surface product gaps, feature requests, pricing needs, and workflow opportunities
Partner with Product & Engineering to shape roadmap investments that improve builder experience and revenue
Collaborate with Marketing to build content, case studies, newsletters, and data-driven insights for builders
Contribute to the evolution of AD’s future builder platform
Collaborate with Customer Service to ensure smooth builder interactions, quoting workflows, and custom requests
Represent Architectural Designs at trade shows, builder association events, and regional conferences
Build early partnerships with industry orgs, homebuilder networks, and construction-tech ecosystem players
Present trends and performance updates to leadership, influencing strategy with data
Build and manage a pipeline using a CRM or other systems
Track KPIs—activation, plan purchases, repeat usage, rewards adoption, and subscription engagement
Create dashboards and reporting that make builder trends visible across the company
Help build scalable systems and eventually a team to serve thousands of builders
Qualification
Required
3+ years of experience in the residential construction industry
15+ years of total relevant experience in the homebuilding, design, residential construction or supply chain sectors
Familiar with construction documents, working drawings, and modifications
Familiar with pre-drawn house plans
Conversational in understanding key inputs that drive costs in residential construction
Thrive in foundational roles —comfortable with ambiguity, building processes, and moving fast
Strong communicator able to earn trust with builders, designers, and internal teams
Both strategic and hands-on: excited to define the playbook and run the early sales/CS motions yourself
Passionate about homebuilding and improving the building process for professionals
Analytical, organized, and motivated by clear goals
Entrepreneurial and excited about shaping a new business line at a growing company, and embrace ambiguity
Preferred
Experience with construction estimating tools, visualization platforms, or plan libraries
Experience selling subscription or membership products
Familiarity with builder associations, training programs, or construction trade shows (IBS, NAHB)
Prior roles in construction tech companies (e.g., project management, estimating, visualization, marketplace tools)
You have contacts in the homebuilding space
Benefits
Builder rewards program with tiered discounts based on lifetime purchases
Free modification quotes
Cost-to-build estimates
Material lists paired with home plans
Discounts with showroom and visualization partner Walk Your Plans
Furnishing cost estimation
A custom home plan service
A proprietary Trends & Insights biannual subscription with first-party homebuilding data, which includes six free cost to build reports per year
White-glove customer service for support, quoting, and custom needs
Company
Architectural Designs, Inc.
Family-owned for over 40 years, Architectural Designs sells house plans all over the world.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase