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Bloom Ads Global Media Group · 1 week ago

Media Strategy Director

Los Angeles, CA

Full-time

Onsite

Senior Level, Lead/Staff

$125K/yr - $150K/yr

8+ years exp

Bloom Ads Global Media Group is a certified women-owned, fully integrated media agency specializing in building custom cross-channel media plans. They are seeking a Media Strategy Director to lead the development and execution of innovative, data-driven media campaigns across traditional and digital channels.

AdvertisingBrand MarketingInsuranceMarketing

Growth Opportunities

Responsibilities

Oversee and manage the media planning process for multiple clients, providing leadership, strategic direction, and innovation

Act as the senior media lead across digital, social, and traditional platforms, ensuring alignment with client objectives and KPIs

Develop and present strategic media recommendations, plans, and rationale to clients and internal stakeholders

Lead cross-department collaboration with Account, Strategy, Creative, and Analytics teams to build integrated marketing solutions

Manage the media planning lifecycle, including research, strategy, evaluation, plan development, and campaign execution

Ensure campaigns deliver against measurable business objectives and audience strategies

Lead high-level media partner negotiations to maximize value, visibility, and return on investment

Guide and mentor media supervisors and strategists, fostering professional development and collaboration

Identify and present new opportunities, emerging trends, and technologies to enhance client performance

Participate in new business pitches, contributing to agency growth and thought leadership

Maintain a deep understanding of client industries, audiences, and competitive landscapes

Oversee staff performance reviews, workload assignments, and training opportunities to ensure team success

Depending on client needs, may specialize in specific channels such as programmatic, social, or broadcast media

Maintain professionalism, attention to detail, and accuracy in all deliverables and interactions

Perform other duties and projects as assigned

Qualification

Media planningCross-channel strategyAnalytical toolsLeadership skillsCommunication skillsProject managementClient relationship managementPassion for mediaCreative problem-solvingTeam collaborationDetail-oriented

Required

Bachelor's degree in Advertising, Marketing, Communications, or a related field (or equivalent experience)

8+ years of experience in media planning, buying, or strategy, with at least two years in a supervisory role

Proven success leading cross-channel media strategies across digital, social, and traditional platforms

Familiarity with major media and analytics tools such as Advantage, Strata/Freewheel, Google Ads, Meta Ads Manager, The Trade Desk, Google Analytics, and Google Campaign Manager

Strong understanding of research tools including Kantar, GWI, and Scarborough

Excellent communication, presentation, and leadership skills

Demonstrated ability to manage teams, foster collaboration, and build client relationships

Strategic thinker with strong analytical and creative problem-solving abilities

Self-motivated and detail-oriented, with a proactive approach to project management

Passion for media, technology, and staying ahead of emerging trends