Senior Analytics Manager jobs in United States
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EPITEC · 23 hours ago

Senior Analytics Manager

positionEnglewood Cliffs, NJ
timeContract
remoteOnsite
senioritySenior Level, Lead/Staff
date8+ years exp

EPITEC is seeking a Paid Media Analytics & Insights Manager to join their team. This role focuses on defining and managing paid media analytics, insights, and reporting to optimize performance across full-funnel campaigns, partnering with cross-functional teams to deliver actionable insights and develop measurement frameworks.

Information TechnologyStaffing Agency
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H1B Sponsor Likelynote

Responsibilities

Define and manage paid media analytics, insights, and reporting to support marketing objectives and enable timely, informed decisions
Lead the development of executive-friendly reports highlighting campaign performance, market share, and paid media impact across HE LOB (full-funnel digital media) and Performance Marketing (PLA and text search)
Coordinate monthly retail media trackers for accounts and regional partners
Provide actionable insights across awareness, consideration, and conversion strategies to improve customer acquisition, brand health, and S.com traffic/revenue
Develop automated, systemized reporting methods to streamline data integration into management decks
Drive advanced analyses and storytelling using metrics such as SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA
Create and maintain a robust measurement framework to track campaign effectiveness, ROI, and revenue impact
Partner with IM Paid Media and Paid Media AOR to align on targets and integrate product investments into performance reporting
Collaborate with PCG Analytics and Big Data teams to ensure proper tagging strategies and KPI tracking
Lead MMM/MTA requirements, reporting, and optimizations; apply findings to business planning and champion insights internally

Qualification

Paid Media AnalyticsMMM/MTA MeasurementData VisualizationMedia Data AnalyticsReporting DevelopmentAnalytical SkillsCommunication Skills

Required

Bachelor's degree in Marketing or related field
Minimum 8+ years of experience in media data, analytics, and insights across paid search, social, display, affiliate marketing, and e-commerce/CPG
Proven experience developing reporting, measurement, and insights for full-funnel media campaigns
Hands-on experience with MMM/MTA measurement frameworks and related metrics
Strong analytical and problem-solving skills with the ability to interpret and visualize complex data
Excellent communication skills for presenting insights to leadership

Preferred

Advanced knowledge of paid media analytics tools and methodologies
Experience in retail media reporting and optimization
Familiarity with automated reporting systems and data visualization techniques

Company

EPITEC

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Epitec is a premier technology services and professional staffing company.
dateFounded in 1978
location
Southfield, Michigan, USA
people-size1001-5000 employees
web-link
https://epitec.com

H1B Sponsorship

EPITEC has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (189)
2024 (148)
2023 (154)
2022 (266)
2021 (203)
2020 (172)

Funding

Current Stage
Late Stage

Leadership Team

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Mark Ruma
Chief Operating Officer (COO)
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Company data provided by crunchbase