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Citi · 2 weeks ago

SEM Senior Analyst, Paid Search Activation

New York New York United States

Full-time

Hybrid

Mid, Senior Level

$78K/yr - $109K/yr

2+ years exp

Citi is a leading global bank that provides a wide array of credit card services to consumers and businesses. They are seeking a SEM Senior Analyst to join their Paid Search Activation team, focusing on the execution and optimization of paid search campaigns to drive growth and enhance digital marketing capabilities.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Upload and structure campaigns in Google Ads and Microsoft Ads, including ad groups, keywords, match types, and bid strategies

Write and traffic ad copy variations, ensuring alignment with brand tone and compliance requirements

Implement sitelinks, callouts, structured snippets, and other ad extensions

Apply audience targeting, geotargeting, device bid adjustments, and scheduling

Apply UTMs, click trackers, and Floodlight/Conversion tags

Test tags in GTM and validate firing in QA tools before launch

Confirm alignment with analytics team tracking documentation

Perform structured QA checks: ad approval status, correct URLs, negative keyword coverage, budget caps, and proper account hierarchy

Validate campaign builds against compliance requirements (disclaimers, negative keywords, etc.)

Ensure proper account hygiene, deduplication of keywords, ad rotation settings, bid strategy checks

Check daily budget pacing, CTR, CPC, and conversion trends; flag anomalies

Run “morning health checks” on campaign performance dashboards

Generate weekly campaign performance reports with commentary

Set up A/B or multivariate ad copy and landing page tests

Monitor test performance, capture results, and report insights back to Managers/Strategists

Maintain build trackers, QA logs, and pacing sheets

Document learnings from campaign builds to improve SOPs

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualification

Google AdsMicrosoft AdsSEM executionSA360GA4Excel/SheetsAnalytical mindsetTroubleshootingAgency experienceRegulated industries experienceAttention to detail

Required

2–5 years of experience in SEM execution

Strong working knowledge of Google Ads, Microsoft Ads, SA360, GA4, and Excel/Sheets

Meticulous attention to detail and process discipline

Strong analytical mindset with ability to troubleshoot quickly

Bachelors/University degree or equivalent experience

Preferred

Hands-on keyboard agency experience a plus

Prior experience working in highly-regulated industries preferred

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)