CPG Talent Management LLC · 1 week ago
Senior Manager, Direct to Consumer (DTC)
Chicago, IL
Full-time
Onsite
Senior Level
$140K/yr - $180K/yr
7+ years expCPG Talent Management LLC is a rapidly growing company seeking a Senior Manager of Direct-to-Consumer (DTC) to lead their e-commerce strategy. The role involves overseeing all aspects of the DTC engine, from acquisition and retention to performance optimization and analytics.
Human ResourcesRecruitingStaffing Agency
Responsibilities
Lead and evolve our full DTC strategy—acquisition, retention, LTV growth, and channel expansion
Own performance marketing across paid social, paid search, SEO, affiliate, and influencer channels
Build and manage a data-driven acquisition engine grounded in ongoing testing and iteration
Partner with Brand Marketing to ensure cohesive storytelling and best-in-class digital expression
Partner with our eCommerce and Retail teams to create a truly customer-centric digital channel strategy
Oversee e-commerce performance, UX/UI, CRO, merchandising, and on-site customer experience
Use A/B testing, analytics, and consumer insights to drive continuous improvement
Collaborate with product, creative, and engineering partners to optimize conversion and site flow
Manage onsite content strategy, navigation, and promotional calendar
Own CRM, email, SMS, segmentation, personalization, and full-funnel lifecycle strategy
Improve LTV, repeat purchase rate, subscription adoption, and retention KPIs
Lead customer journey optimization using insights, timing, and message testing
Develop loyalty, community, and relationship-building initiatives
Establish KPIs, dashboards, and reporting structures for all DTC performance
Analyze behavior, purchase patterns, and funnel performance to inform business decisions
Manage DTC P&L—forecasting, budgeting, and optimizing ROI
Ensure compliance with data privacy, security, and consumer protection standards
Serve as the connective tissue across Marketing, Product, Sales, Supply Chain, and Finance
Guide cross-functional teams through digital launches and GTM planning
Partner with Operations and Supply Chain to anticipate demand, inventory needs, and fulfillment performance
Bring clarity, communication, and alignment across stakeholders
Thrive in a small, collaborative, hands-on team with a strong sense of ownership
Champion curiosity, testing, and continuous improvement
Bring a resourceful, entrepreneurial mindset that mirrors our mission-driven culture
Mentor and develop DTC specialists, agencies, or partners
Qualification
Required
7–10+ years of DTC, e-commerce, or digital marketing experience within CPG, wellness, or natural products
Proven success scaling DTC revenue and improving CAC, ROAS, CVR, LTV, and retention
Deep understanding of acquisition funnels, omnichannel marketing, and performance optimization
Hands-on experience with Shopify, Klaviyo, Google Analytics, and major ad platforms (Meta, Google)
Analytical, financially astute, and comfortable owning budgets and forecasts
Strong collaborator who thrives in fast-moving, entrepreneurial environments
Consumer-obsessed with deep understanding of digital behavior and purchase psychology
Passionate about wellness, functional ingredients, and building category-defining brands
Benefits
15% bonus
Company
CPG Talent Management LLC
Our Service CPG Talent Management | Recruiting offers a robust and targeted recruitment service that is ideal for confidential and difficult to fill Food & Beverage and Consumer Product Goods professional positions.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase