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Traeger, Inc. · 15 hours ago

Director, Retail Marketing

Salt Lake City, UT

Full-time

Hybrid

Director/Executive

12+ years exp

Traeger, Inc. is a leader in outdoor cooking, having revolutionized BBQ with their wood pellet grill. They are seeking a Director of Retail Marketing to develop and execute retail channel growth strategies, enhance brand awareness, and lead a team of retail marketing managers.

Consumer Goods

H1B Sponsor Likely

Responsibilities

Develop & execute Traeger & Meater’s long range retail channel growth strategy across US and Canada. Oversee go-to-market planning and execution for new product launches and promotions

Drive retail marketing initiatives that enhance brand awareness, product visibility and sell through across retail partners across in store and online assets. Build & maintain strong partnerships with key retailers including Amazon (a must), Hardware (Home Depot, Ace), Walmart and leading regional chains

Lead, mentor & develop a team (5+ employees) of retail marketing managers across retail accounts and visual merchandising, fostering a culture of collaboration, innovation & accountability

Partner cross functionally with sales, brand marketing & creative, operations, finance to ensure alignment on priorities, budget & launches

Drive integration across retail media networks (RMNs), retailer online channel and in store merchandising to create seamless omnichannel shopping journeys

Collaborate externally with retailer marketing and merchandising teams to secure co-marketing opportunities, drive category growth and brand presence

Leverage shopper data, retail insights and analytics to drive strategy and improve retail effectiveness

Develop quarterly & annual marketing plans tied to clear performance KPIs and ROI targets, optimizing investments based on performance and goals. Build out a scorecard & check in system to monitor & report on retail performance

Qualification

Retail marketing experienceChannel marketing expertiseLeadership skillsBudget managementRetail partnershipsOmnichannel strategyRelationship managementAnalytical acumenCommunication skills

Required

12+ years of experience in retail, channel marketing, CPG with 5+ years in a leadership role

Strong background in driving success with existing partners, managing launches and optimizing investments for growth

Expertise in owning/managing a marketing budget, partner negotiations and optimizing spends for measurable impact, specifically retail media networks

Experience leading fixture/display programs for retailers

Demonstrated ability to lead and inspire teams, especially in retail leadership, with strong strategic thinking and analytical acumen

Excellent relationship management, communication skills and building tools to support retail performance narratives

Benefits

Full medical/dental/vision package to fit your needs

401k to help you plan for the future

Tuition reimbursement

Great discounts on all things Traeger

Company

Traeger, Inc.

Glassdoor3.7

Since its humble start in Oregon in the 1990's, Traeger Wood Pellet Grills have been the outdoor cooking choice of food enthusiasts.

Founded in 1987

Salt Lake City, Utah, US

501-1000 employees

http://www.traeger.com

H1B Sponsorship

Traeger, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (3)

2023 (2)

2021 (2)

2020 (1)