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Tomo · 1 day ago

Growth Marketing Manager

New York, NY

Full-time

Hybrid

Mid Level

$90K/yr - $110K/yr

3+ years exp

Tomo is a digital mortgage company on a mission to eliminate the greed and complexity in lending, helping homebuyers save thousands of dollars. They are seeking a hands-on Growth Marketing Manager who will own the execution and optimization of paid media channels and lead data-driven decision making to drive customer acquisition and conversion.

FinanceFinancial ServicesFinTechMortgageReal Estate

Responsibilities

Plan, launch, and optimize paid advertising campaigns across Google Ads, Bing, Meta/Facebook, LinkedIn, and TikTok

Manage campaign budgets, audience targeting, segmentation, bidding strategies, and campaign structures

Monitor performance daily and make real-time adjustments to hit CPA, LTV:CAC, and other growth goals

Provide tactical input and feedback to inform quarterly paid media roadmap and testing priorities

Own channel-specific growth KPIs (LTV:CAC, conversion rates, CAC by channel) and present clear, data-backed recommendations to leadership

Design and execute rigorous test & control experiments to answer high-leverage growth questions

Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels

Track and analyze campaign metrics (CTR, CPC, LTV:CAC, conversions) and identify optimization opportunities

Own creative ideation in alignment with macro growth strategy

Brief performance creative assets for paid social campaigns

Write and optimize performance copy for all paid campaigns and related landing pages

Provide data-driven feedback on ad creative and continuously test new variations

Qualification

Paid Social ManagementPaid Search ManagementConversion Rate OptimizationA/B TestingPerformance CopywritingData AnalysisAttribution PlatformsData WarehousesLifecycle MarketingCollaboration