Academy Bank · 3 weeks ago
Bank Products Manager
Kansas City, MO
Full-time
Onsite
Mid, Senior Level
$100K/yr - $100K/yrAcademy Bank, N.A. is seeking a Bank Products Manager who will drive the development and management of banking products, focusing on credit card offerings. The role involves working with cross-functional teams to ensure product profitability, market demand fulfillment, and compliance with regulatory requirements.
BankingFinancial Services
Responsibilities
Develops and executes bank product strategies that align with the Bank's vision and goals
Conducts market research to identify client needs, market trends, and regulatory requirements specific to the banking industry and identifies opportunities for differentiation
Develops and implements bank product strategy to meet revenue goals through bank product design, pricing, marketing, and margin management
Defines bank product roadmaps and prioritizes features based on business impact and client feedback
Works with marketing, production, and sales enablement teams to develop go-to-market strategies and supports bank product launches, including internal communication and training plans
Performs detailed data analysis on bank product performance and profitability against established goal metrics; tracks cross-sell, retention and set sales/delivery expectations, works with Client Experience to gather client feedback on products, and implements continuous improvements
Leads the design of card products and programs, including features, benefits and pricing with focus on marketability, competitiveness and profitability and revenue growth for the Bank
Works with other departments and staff on product integration as appropriate
Continuously identifies opportunities and evaluates the cost/benefit of new card products, features and benefits
Utilize emerging capabilities in technology, operations, and data analytics to offer customers differentiated product experiences
Directs card pricing and fees to optimize revenue growth
Responsible for directing programs to increase card sales, utilization and retention through new client acquisition and cross selling existing client base
Success to be measured by quarterly and annual unit and revenue growth
Direct management of any card vendor relationships and primary point of contact to troubleshoot sales, operational and service issues that may arise from time to time
Work with a cross-functional bank team as appropriate in vendor management
Develops and leads all cardholder loyalty efforts
Works closely with marketing to establish annual product marketing plan and promotional calendar to successfully deliver against portfolio goals
Ensures compelling, consistent, and relevant product positioning and messaging
Collaborate with the Director of Embedded Banking to conduct oversight and monitoring of credit card activity, network and processing errors, management of the MasterCard relationship and overall management of the sponsored bin program(s)
Continuously review the market and competitive landscape, identifying opportunities and strategies that will position DFC as a market leader in the Embedded Banking and BaaS space related to credit cards
Increases Academy & Armed Forces Bank product sales, balance sheet and revenue growth through product innovation, education, and marketing
Works with Academy and Armed Forces Bank leadership to establish appropriate product sales goals for business units and acceptable profitability metrics
Develop business case(s) to present recommendations to Academy and Armed Forces Bank leadership based on internal return on investment targets, client expectations and innovative back-office solutions
Manage the overall profit and loss of the associated product lines
Responsible for recommending all policy, procedure and product changes to senior leadership or others responsible for oversight of the Bank's product offerings
Responsible for performing risk assessments on all existing and new products to identify all regulatory, compliance and reputation risks associated with product
Designs, builds and implements delivery of products to mitigate any identified risks
Protect all client and bank information confidentially and follow all company policies
Understand, communicate, and instill the Company's mission, vision, and values (Pillars of Success)
Complete monthly training in a timely manner to ensure knowledge of bank regulatory requirements, policies, and procedures
Working at the worksite during regular business hours and/or assigned hours
Other specified duties as assigned
Qualification
Required
Strong attention to detail and ability to complete work accurately
Ability to organize work
Excellent analytical and problem-solving skills
Ability to work effectively in a team-oriented environment with exceptional communication and interpersonal skills
Strong written and verbal communication skills, required
Strong financial analysis skillset with technical capabilities to build financial models with moderate complexity
Advanced level of proficiency in Microsoft Office suite of products with heavy use of Excel, PowerPoint and Power BI
High school diploma or equivalent, required
Strong understanding of the product life cycle, product management principles, and banking regulations
Proficient at analyzing data to draw recommendations and conclusions
Highly effective at using data to drive campaign construction and product design
Experience with market research and data analysis in the banking sector
Proficiency with product management tools and software
Preferred
Bachelor's degree in business, finance, marketing, or a related field highly preferred
Benefits
Medical
Dental
Vision
401(k) plan
Company paid life insurance
Short and Long-term disability insurance
Company paid vacation, paid leave and holidays
Company
Academy Bank
Academy Bank Academy Bank offers a strong commercial banking platform for the company to provide a wide array of products and services.
Founded in 1966
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chuck Frederick
EVP, Chief Retail Officer
Dan Dickinson
Chief Credit Officer
Recent News
2025-11-06
Company data provided by crunchbase