Gemini Industries ยท 2 weeks ago
Director of Digital Strategy - Arch Promo Group
Clayton, MO
Full-time
Hybrid
Lead/Staff, Director/Executive
$85K/yr - $115K/yr
5+ years expGemini Industries is a fast-paced, growth-driven promotional products organization seeking a Director of Digital Strategy. This role leads and executes marketing initiatives to support revenue growth and partners closely with sales leadership and brand stakeholders to translate business goals into practical, measurable marketing programs.
AdviceConsultingInformation TechnologyMilitaryProject Management
Responsibilities
Lead digital marketing execution in support of sales goals, trade shows, and key selling periods
Serve as the primary marketing point of contact between corporate leadership and brand general managers
Support inside and outside sales teams with campaigns, tools, and content that drive engagement and opportunity creation
Manage brand presence and visibility across industry platforms including ESP, SAGE, and Distributor Central
Oversee website content, landing pages, and digital touchpoints to improve awareness and lead flow
Build and maintain a realistic social media and digital content calendar across brands
Create or coordinate content that highlights products, people, culture, and brand value
Recommend and manage digital campaigns that are practical, measurable, and sales-focused
Develop and manage the marketing budget with a focus on ROI and business impact
Track performance, report insights, and continuously optimize marketing efforts
Collaborate cross-functionally with sales, customer service, and leadership to ensure alignment and execution
Qualification
Required
Strong understanding of digital marketing strategy and execution in a B2B environment
Excellent communication and organizational skills with the ability to manage multiple priorities
Ability to operate across multiple brands and stakeholder groups
Self-motivated, entrepreneurial, and comfortable building structure in a fast-moving environment
Team-oriented mindset with the ability to collaborate effectively across departments
Data-driven approach with a focus on measurable outcomes and continuous improvement
Creative, flexible, and resourceful in problem-solving and execution
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
Five or more years of marketing experience, preferably in promotional products or a related B2B industry
Experience with CRM or marketing automation tools; HubSpot experience preferred
Company
Gemini Industries
Gemini Industries provides technology integration, intelligence analysis, advisory, and assistance services to military leadership.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Victoria R. Bondoc
CEO
Company data provided by crunchbase