Apply on Employer Site

League · 7 hours ago

Content Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $95K/yr

5+ years exp

League is the leading healthcare consumer experience platform, powered by artificial intelligence, and is seeking a Content Marketing Manager to build and execute an integrated content strategy. The role involves transforming complex ideas into compelling stories, managing content across various channels, and collaborating with cross-functional teams to drive engagement and business growth.

Employee BenefitsHealth CareInformation ServicesMedical

Responsibilities

Own the editorial calendar, anticipating market trends and aligning content with business priorities, product launches, and campaign moments

Lead cross-functional content campaigns from concept through launch, ensuring timely execution and strategic alignment

Champion consistent messaging and brand storytelling across every channel

Track clear KPIs for content performance — engagement, reach, conversions, and brand impact

Report regularly on results, identifying insights that inform future strategy and improve ROI

Leverage AI, analytics, and SEO tools to continually refine content for audience and search performance

Translate market insights and customer pain points into high-value content that motivates action

Manage a mix of internal and freelance resources to maintain a strong, consistent content pipeline

Ensure that all deliverables align with voice, tone, and brand standards

Write and edit across channels — including SEO content, web articles, video scripts, email, social media, and thought leadership assets

Collaborate with product and campaign teams to connect content with the broader go-to-market strategy

Contribute original ideas for research, storytelling, and campaign themes that drive engagement and differentiation

Work closely with stakeholders to refine content request and approval workflows, improving visibility, efficiency, and impact

Help evolve the content strategy through collaboration, feedback, and proactive idea-sharing across teams

Compliance with Information Security Policies

Compliance with League’s secure coding practice

Responsibility and accountability for executing League's policies and procedures

Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

Qualification

Content MarketingHealthcare ExperienceContent AnalyticsSEO ToolsProject ManagementCollaboration

Required

5+ years of experience in content marketing, editorial strategy, or brand storytelling, ideally within healthcare, health tech, or payer organizations

Demonstrated ability to create and manage content that drives engagement, conversion, and brand growth

Exceptional writing, editing, and project management skills

Proficiency with content analytics, AI, and SEO tools (e.g., Pardot, GA4, SEMrush, ChatGPT, Gemini)

Experience managing freelance contributors and/or agencies

Strong collaborator who thrives in cross-functional environments and balances strategic thinking with hands-on execution