Adobe · 1 month ago
VP, Customer Marketing
San Jose
Full-time
Onsite
Director/Executive
$197K/yr - $480K/yr
18+ years expAdobe is a company dedicated to changing the world through digital experiences. The Vice President of Global Customer Marketing will lead Adobe's customer-focused marketing strategy, crafting impactful campaigns and innovative content to enhance customer engagement and drive growth.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Architect and deliver global marketing plans across Adobe’s portfolio with impactful campaigns, always-on content, and tentpole activations. The focus is to drive awareness, trial, adoption, usage, and long-term retention
Establish the vision and operating framework for Adobe’s global customer marketing team, converting company priorities into distinct decisions by customer group, product, and region
Serve as a core business partner to product, regional, and channel leaders—co-owning growth objectives and helping build roadmaps, positioning, and go-to-market plans
As Adobe’s “Customer Zero”, work across teams to employ Adobe’s tools to deliver on-brand creative and content that is personalized and at scale. Provide feedback to Adobe collaborators to innovate and deliver the next generation of AI driven marketing products
Lead the team to build clear and compelling marketing plans tailored to customer groups with regional alignment. Hold teams accountable for delivering strategic, insights-led plans covering the full funnel across regions and touchpoints
Build a high-performance culture within Customer Marketing that values ownership, experimentation, and high standards for craft and impact
Make data a default: use insight, experimentation, and performance metrics to build investments, optimize programs, and clearly demonstrate marketing’s contribution to the business
Connect strategy to execution by working closely with product, channel, regional, and creative teams to turn market intelligence and customer insight into actionable plans
Align cross-functional teams around a shared strategy, clear roles, and disciplined execution across marketing activities
Represent Customer Marketing in Executive meetings, delivering alignment on priorities, trade-offs, and the marketing roadmap across the company
Manage investment and resources with rigor—partnering with Finance, Operations, and Agency Management to optimize spend, improve return on investment, and scale what works
Lead with a flexible approach and sharp judgment inspiring teams as they navigate transformation and change
Qualification
Required
18+ years of progressive leadership experience in marketing, go-to-market strategy, cross-channel management with a proven record of driving business impact at scale
8+ years of executive-level people leadership, including developing senior leaders and leading cross-functional teams
Deep expertise in coordinated marketing, campaign orchestration, customer lifecycle management, and brand strategy across a global product portfolio
Experience with marketing technology and AI driven tools that realize effective and efficient marketing activities
Strategic and analytical approach, with the ability to translate business objectives into actionable marketing plans and measurable outcomes
Outstanding leadership presence, collaboration, and communication abilities, with the capacity to impact the highest levels both inside and outside the organization
Established track record functioning in complex, matrixed environments, promoting coordination across multiple business units and locations
Experience managing large budgets and resource portfolios, with a focus on efficiency, effectiveness, and innovation
Growth mindset, good judgment, and the ability to encourage teams through transformation and change
Benefits
Comprehensive benefits programs
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
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