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Caesars Entertainment · 3 weeks ago

Marketing Coordinator (Horseshoe Bossier) Full Time

Bossier City, LA, United States

Full-time

Onsite

New Grad, Entry Level

Caesars Entertainment is seeking a Marketing Coordinator to manage advertising, publicity, and promotional activities. This role involves assisting in the creation of annual marketing plans and budgets while coordinating with various departments and vendors to ensure successful marketing initiatives.

Food and Beverage

Responsibilities

Assists in the creation of an annual Marketing plan and budget in accordance with Caesars’ guidelines and Marketing’s input

Ability to remain within budget and communicate variances and variance forecasts during monthly P and L reviews and in consultation with the Marketing manager on an ongoing basis

Responsible for assisting the Marketing manager with the media placement, special events, promotions, and public relations creative related activities in coordination with advertising/creative agencies/firms as appropriate

Assists in maintaining a monthly reconciliation binder with separate categories each month for print, radio, TV, outdoor, special event, promotion, and production insertion/job orders

Reconciles bills with insertion/job orders as they come in

Investigates and follows up on any variances

Submits correct bills for payment to accounts payable in accordance with Caesars’ procedures to be established

Assists with maintaining computerized monthly budget spreadsheets showing budget to actual spends in all marketing spends areas

Attaches monthly variance/exception reports to each monthly spreadsheet as applicable

Prepares binders and/or power point presentations for quarterly reviews

Maintains two monthly binders; one for keeping copies of all Caesars/Horseshoe/Harrah’s print advertising and publicity copies (with marketing administrative assistant’s help) and one for keeping copies of all Caesars/Horseshoe/Harrah’s competitor print advertising and publicity copies (Including photos of outdoor advertising)

Maintains binders for flash reports; DORs; club daily totals; entertainment contracts for lounge; event attendance; income statements; RSVP totals

Updates spreadsheets regarding RSVP rates, no-show rates, direct mail analysis, key marketing indicators, etc

Attends events and entertainment as needed

Assists Entertainment & Events Manager with duties surrounding events such as setting up meet & greets, ensuring correct signage placement before & after event, and helping with general setup

Maintains a cataloged photo library of property, events, and entertainment, etc

Assists with coordinating vendor activities from inception to completion including advertising agency(s), media, (artists, printers), sign maker(s), event planners, etc

Assists with ensuring ads are approved by all necessary departments/individuals in accordance with Caesars guidelines prior to releasing them for publication/airing/display

Assists in the resolution of Horseshoe/Harrah’s and vendor challenges

Assists with monitoring all Horseshoe/Harrah’s creative including logo and PMS color/typestyle consistency in accordance with Caesars guidelines, signage, ad copy, print, electronic, and outdoor media in accordance with Marketing’s and the Caesars’ guidelines

Assists with monitoring all Horseshoe/Harrah’s media placement in accordance with Caesars guidelines

Provides reports as requested by the Marketing manager including reach and frequency analysis, advertising effectiveness research, GRP/TRP, CPP, TSL, and Arbitron ratings/demographic analysis, competitive (ongoing), and bids for creative (as requested in accordance with Caesars guidelines)

Maintains confidentiality of information and agree to and sign the Horseshoe confidentiality agreement

Maintains a cataloged tape library of all Horseshoe/Harrah’s and Horseshoe/Harrah’s competitor electronic advertising and publicity

Assists with special events/entertainment events and produce or update spreadsheets designed to track events

Other duties may be assigned

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents

Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community

Ability to effectively present information to both line staff and top management

Ability to define problems, collect data, establish facts, and draw valid conclusions

Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

Qualification

Marketing plan creationBudget managementAdvertisingPublicityMicrosoft OfficeHospitality marketing experienceEvent coordinationData analysisCommunication skillsPresentation skills

Required

Bachelor's degree (B.A.) from a four-year college or university in marketing, communications, Journalism, Business Administration or related subject matter preferred

Ability to obtain the appropriate work authorization per gaming regulations required

Ability to work weekends, holidays, and special events

Must present a well-groomed appearance

Must be able to read, write, speak, and understand English

PC computer literacy and ability, including Microsoft Office for Windows (Word, Excel, PowerPoint), Calendar Maker, Internet/Mail

Strong Excel and PowerPoint skills

Strong communication skills

Ability to remain within budget and communicate variances and variance forecasts during monthly P and L reviews and in consultation with the Marketing manager on an ongoing basis

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents

Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community

Ability to effectively present information to both line staff and top management

Ability to define problems, collect data, establish facts, and draw valid conclusions

Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

Must be able to work long hours any day of the week and be able to stand for long periods of time (8-10 hours)

Must be able to bend, stoop, crouch, kneel, twist, balance, and work at a desk when performing clerical functions

Ability to respond to visual and aural cues

Ability to converse over the telephone in situations where there is loud and disruptive background noise

Ability to tolerate areas containing secondary smoke

Ability to handle more than one function at a time by being well organized

Must be able to maneuver in and around the entire casino and hotel area