New American Funding · 8 hours ago
Sr. Performance Media Manager
United States
Full-time
Remote
Mid, Senior Level
$0/yr - $140K/yr
7+ years expNew American Funding is seeking a Senior Manager, Performance Media responsible for managing and growing a performance-driven acquisition channel focused on lead generation. This role involves optimizing performance against key metrics while managing budgets and partner relationships to drive growth.
Financial ServicesLendingMortgage
Responsibilities
Lead planning, execution, and optimization of performance-driven acquisition programs across partner-led channels
Analyze spend efficiency, conversion performance, and customer value to optimize against CAC, ROAS, and payback objectives
Own and grow the assigned acquisition channel, with full responsibility for performance management across external partners, including pacing, quality, volume, and return metrics
Identify, onboard, and scale new acquisition partners while strengthening and expanding existing partner relationships to drive incremental growth
Leverage email-based acquisition as part of the broader channel strategy, with accountability for lead volume, efficiency, and downstream performance
Plan, execute, and evaluate structured experiments to improve lead quality, conversion efficiency, and overall channel performance
Own forecasting, budget pacing, and performance reporting for high-spend acquisition programs, ensuring efficient deployment of budget against performance targets
Partner with internal teams to develop and optimize landing experiences and acquisition funnels
Monitor end-to-end performance from lead intake through downstream outcomes, identifying trends and optimization opportunities
Provide strategic guidance on scaling, optimizing, or sunsetting partners and programs based on performance insights
Serve as the primary point of contact for agency and vendor partners, driving accountability, transparency
Qualification
Required
Minimum 7 years of experience in performance-driven digital acquisition, with a strong emphasis on partner-led growth and lead generation
Proven experience managing and scaling high-spend, performance-driven acquisition budgets with accountability to CAC, ROAS, and payback metrics
Demonstrated success sourcing, onboarding, managing, and growing external acquisition partners
Strong understanding of performance economics, attribution, and end-to-end funnel optimization
Experience planning, executing, and analyzing structured experiments to improve lead quality and conversion efficiency
Experience in setting up and working with CRO platforms (Optimizely, Google Experiment, VWO)
Solid working knowledge of web analytics and performance measurement tools
Strong analytical skills with the ability to translate performance data into actionable insights
Ability to collaborate cross-functionally with internal teams and external partners to drive performance outcomes
Highly organized, self-directed, and comfortable operating in a fast-paced, results-oriented environment
For remote employees: reliable high-speed internet connection (recommended 100mb download or ability to connect via ethernet)
Mortgage Industry experience a plus
Must be able to verify identity and employment eligibility to work in the U.S
Benefits
Full Time Benefits
Company
New American Funding
New American Funding provides cutting-edge marketing and technology efforts allow us to compete with large banks.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rick Arvielo
Co-Founder and CEO
Jeff Farinich
SVP Technology and Chief Information Security Officer
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