Branch · 13 hours ago
Senior SEO Specialist, US
Texas, United States
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
3+ years expBranch is a leading provider of engagement and performance mobile SaaS solutions. They are seeking a Senior SEO Specialist to own their SEO/AEO roadmap, focusing on driving qualified traffic and improving rankings through technical audits, content strategy, and site optimization.
App MarketingMobile AdvertisingMobile AppsSoftware
No H1B
Responsibilities
Lead ongoing keyword research (traditional SEO + AEO) to identify high-intent opportunities and emerging topics
Own and develop the organic content strategy, partnering with writers, designers, and web stakeholders to publish best-in-class content
Drive on-page optimization across core landing pages, product pages, and blog content to improve both rankings and conversion
Manage and expand link-building initiatives, including outreach and partnerships that improve domain authority
Monitor and report on performance, including rankings, traffic, CTR, engagement, and revenue contribution
Partner with web and engineering teams to ensure technical SEO best practices are implemented and maintained
Optimize site architecture, internal linking, crawl efficiency, and structured data
Stay ahead of search trends and propose innovative approaches to keep the program competitive
Lead special projects tied to organic growth goals — from site migrations and international SEO to new product launch support
Qualification
Required
3+ years of hands-on SEO experience, ideally within B2B or SaaS environments
Strong command of keyword research, SERP analysis, and intent-driven content development
Deep familiarity with Google Analytics, Search Console, SEMrush, and similar SEO platforms
Strong technical SEO fundamentals: site performance, indexing, sitemaps, schema markup, canonicalization, etc
Experience partnering with developers and web teams to execute technical improvements
Extensive WordPress experience, including WPML and multi-language page management
Clear understanding of search engine algorithms, ranking factors, and SEO do's/don'ts
Working knowledge of HTML and JavaScript; bonus if you've supported CRO testing or landing page experimentation
Excellent written communication and the ability to collaborate across teams
Preferred
Experience in B2B SaaS, analytics products, or demand-gen–driven organizations
Background in CRO, including user insights, heatmaps, and landing page testing
Exposure to AI-powered search trends (AEO, SGE/AI Overviews) and how they impact keyword strategy
Ability to analyze and present SEO insights in a clear, business-focused way
Additional languages beyond English
Benefits
10% annual bonus tied to company goals.
Health and wellness programs
Paid time off
Retirement planning options
Comprehensive benefits package
Company
Branch
Branch helps companies drive seamless mobile experiences through its linking infrastructure powering thousands of today's top brands.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$667.05MKey Investors
New Enterprise AssociatesTenacity Venture CapitalPlayground Global
2022-02-10Series F· $300M
2021-11-01Secondary Market
2019-09-01Series E· $125M
Leadership Team
T
Tae Kim
VP of Sales, Americas
Recent News
2025-12-09
2025-09-09
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