EO Products · 3 weeks ago
Director of Social and Content
San Rafael, California, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
$100K/yr - $128K/yr
5+ years expEO Products is a company dedicated to creating healthy personal care products while honoring the planet. They are seeking a visionary Director of Social and Content to serve as the brand's voice and chief storyteller, responsible for developing and championing the content strategy and managing community engagement across social media channels.
Consumer GoodsE-CommerceHealth CarePersonal Care and Hygiene
Responsibilities
Develop and champion the overarching content strategy for both the EO and Everyone brands, working closely with the Creative Director and CMO
Drive consistency in each brand’s distinct tone and voice, creating tools and providing direction to all internal and external partners (freelancers, agencies, and marketing team)
Serve as the primary content voice for our Co-Founders across social media, industry articles, and speech writing
Manage content creator partnerships with social accounts aligned for our brand ethos
Ensure internal & external content is authentic, adds value to our audience’s lives and enhances the emotional resonance of our brands
Grow our Social Footprint and engagement: Direct the Social Media Lead(s) to significantly expand the reach and engagement of EO and Everyone's social channels by:
Establishing compelling, consistent content that resonates with each brand’s core audience
Leading with experimentation, developing innovative tactics to increase views and reach, authentically grow our followers
Drive specific content strategies for Instagram, TikTok, LinkedIn, Youtube and Facebook - optimizing the approach based on social channel
Ideate and curate original content that engages our Sales Brokers and retail customers
Oversee and manage copy writer(s) responsible for:
Developing all campaign copy, ongoing digital updates (website, weekly emails, blogs, paid ads), and social promotions
Approving brand/marketing copy for all packaging, sell sheets, training materials, instore displays, and collateral to maintain absolute brand consistency and accuracy
Ideating options for product naming, on-pack label copy, and e-commerce benefit copy
Partner with Product Development and Marketing to refine each product's positioning and reasons-to-believe. Drive product relevancy by honing the marketing claims and key attributes that speak directly to our audience's needs and values
Partner with the QA and Regulatory teams to ensure all copy adheres to trademark laws, cosmetic/drug regulations, and certifying body guidelines
Support a safe working environment by reporting any unsafe conditions or observed, unsafe conduct
Facilitate training and performance management of direct reports in department
Manage schedules and biweekly review for employee payroll, including:
Regularly reviewing timecards for missed punches; Submitting Punch Edit Forms by Monday processing deadline; Review schedule gaps on timecards and time submitted in BambooHR for any missing PTO, Sick Time, or other time off bank submissions
Perform other tasks and projects as directed by the manager
Qualification
Required
Expert at content strategy and creation
Skilled writer in both long form and short form
Expertise in leveraging unique aspects of Social Media channels for content reach and engagement
Solid knowledge of digital software tools (e.g., Office Suite, Google Suite, project management tools)
Brand builder, with ability to push creative boundaries
Passion for experimentation; track record of test & learn using data to drive content decisions
Previous experience managing a copy team required
5+ years of experience in brand content strategy & copy creation and/or social media management required
Preferred
Bachelor's degree in Marketing, Writing, Communications, or a related field desired
Experience in the personal care or natural product industry is a significant plus
Benefits
Great benefits
Employee discounts
Free products
Company
EO Products
We provide natural personal products that perform and enhance your beauty and well being.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brad Black
Founder and Co-CEO
Recent News
Company data provided by crunchbase