Leap · 1 month ago
Director, Member Growth Marketing
United States
Full-time
Remote
Director/Executive
6+ years expLeap Health is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. The Director, Member Growth and Activation will own the patient activation strategy, design and run experiments, and coordinate cross-functionally to improve patient outreach and engagement.
Hospital & Health Care
Responsibilities
Develop and refine outreach strategies that effectively reach, educate, and activate eligible patients
Create targeting frameworks that prioritize patients based on eligibility, clinical urgency, likelihood of response, and client-specific nuances
Craft and test messaging that resonates with patients and reduces friction in the activation journey
Build structured, statistically sound experiments to evaluate channels, messaging, workflows, and timing
Partner with Engineering and Data to ensure experiments can be executed cleanly and measured reliably
Translate findings into actionable improvements in outreach and activation workflows
Build dashboards and reporting that track activation performance across all stages of the funnel
Define key KPIs for engagement, activation, time-to-activation, and workflow efficiency
Use data to identify bottlenecks, uncover patterns, and continuously improve patient outreach
Collaborate closely with Clinical Ops to launch and track experiments
Work with Engineering to develop or refine tools, data pipelines, segmentation logic, and automation that support high-quality patient activation
Surface insights from patient interactions and data trends to both teams to inform continuous improvement
Ensure every outreach touchpoint is empathetic, clear, and aligned with patient needs
Develop materials that simplify complex information and help patients understand the value of engaging with our solution
Look for opportunities to remove friction from the activation process and make the experience more supportive and intuitive
Qualification
Required
6–10+ years of experience in patient/consumer engagement, growth marketing, or similar data-driven roles
Strong experimental mindset—comfortable designing tests, interpreting data, and iterating quickly
Highly analytical, with the ability to distill complex data into clear insights and actions
Creative problem solver who enjoys developing new approaches to reach and motivate patients
Skilled in cross-functional coordination, especially with clinical and technical teams
Comfortable operating as an IC who takes full ownership of a function
Clear communicator who can explain the 'why' behind decisions and drive alignment across teams
Motivated by improving patient access to meaningful, high-impact therapies
Preferred
Experience in healthcare, specialty pharmacy, digital health, or a B2B2C environment strongly preferred
Company
Leap
Leap is the industry’s only transparent specialty infusion benefit solution, enabling employers to reduce specialty drug costs by up to 60%.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$1M2024-03-08Series Unknown· $1M
Recent News
2026-01-21
2025-12-16
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