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CELSIUS · 1 month ago

Senior Manager, Corporate & Trade Communications

Boca Raton, FL

Full-time

Onsite

Senior Level

5+ years exp

Celsius Holdings, Inc. is a global CPG company united by three powerhouse brands. The Senior Manager, Corporate & Trade Communications will strengthen the company's reputation with industry stakeholders and support communications programs targeting business-facing audiences, playing a critical role in cross-functional alignment.

Consumer GoodsDietary SupplementsFitnessFood and BeverageFood ProcessingHealth CareLifestyleManufacturing

Responsibilities

Develop and execute proactive trade and corporate communications strategies that strengthen Celsius' business reputation and visibility

Build and maintain relationships with key trade and business journalists; prepare spokespeople and manage interviews with professionalism and discretion

Lead the development of messaging, Q&As, and communications materials related to business milestones, distribution updates, retail partnerships, and corporate initiatives

Act as comms lead for industry-facing events and trade shows (e.g., NACS, BevNET, etc.)

Support internal corporate communications and cross-functional alignment in partnership with internal comms and employer branding leads

Collaborate with Investor Relations and Finance on external messaging related to earnings, shareholder moments, or investor-facing press

Map and manage key external stakeholder relationships — including distributors, retail partners, industry media, and trade influencers — to ensure message consistency and narrative discipline

Assist in issue and crisis management planning, stakeholder outreach, and rapid-response media engagement

Manage and liaise with external agencies or contractors focused on B2B or corporate communication programs

Contribute to executive communication needs as assigned, including speeches, statements, op-eds, or thought leadership

Qualification

Corporate communicationsMedia relationsStrategic planningB2B communicationsContent planningData analysisJudgmentUse of AI toolsWriting skillsCross-functional collaboration

Required

Bachelor's degree in Communications, Journalism, Public Relations, or a related field

5-7+ years of experience in corporate, B2B, or trade communications — ideally in CPG, retail, beverage, or related industries

Demonstrated success in building media relationships and securing earned coverage in trade/business outlets

Strategic planner and executor who can translate business goals into communications objectives with highly correlated strategies to deliver beneficial results

Sharp instincts for brand tone, messaging discipline, and balancing multiple stakeholder needs

Highly professional, with excellent judgment and discretion when working on sensitive or high-visibility issues

Demonstrated ability to use AI and digital tools (e.g., ChatGPT, Claude, Notion AI) to enhance message development, trend analysis, stakeholder engagement, and content efficiency

Exceptional writing and editing skills — concise, clear, persuasive

Experience leveraging data, research and technology to analyze situations and campaigns and set measurable objectives to demonstrate success

Experience working cross-functionally with Sales, IR, Marketing, or Legal teams

Proficiency in content planning, media monitoring tools, and internal workflows (e.g., Meltwater, Cision, Monday.com, Teams, ChatGPT, Claude or similar)