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Arctic Wolf · 2 weeks ago

Senior Demand Programs Specialist - Engagement

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Arctic Wolf is a leader in redefining the cybersecurity landscape, recognized for its innovative approach and numerous industry accolades. They are seeking a Senior Demand Programs Specialist to drive global activation programs that enhance customer engagement and pipeline creation, while collaborating across various marketing functions to ensure program effectiveness and scalability.

Cyber SecurityInformation TechnologyNetwork SecuritySoftware

Growth Opportunities

Responsibilities

Lead global strategy for demand programs, primarily but not exclusively related to Direct Mail, Content Syndication, and Meeting Setting programs, ensuring each program is scalable, data-driven, and aligned to ICP and pipeline goals

Serve as the primary SME for these engagement motions, establishing best practices, framework documents, targeting guidance, and performance benchmarks leveraged by global and regional teams

Collaborate cross-functionally with Field Marketing, Channel Marketing, Digital Marketing, Global Services & Operations, and Sales Development to align audiences, offers, and activation tactics

Manage relationships with key external vendors and platforms (e.g., Sendoso/PFL, content syndication partners, meeting setting vendors), ensuring program quality, innovation, and operational excellence

Provide hands-on executional support for global activation initiatives, including audience recommendations, brief development, asset routing, vendor coordination, and QA of program setup

Build and maintain globally scalable processes, playbooks, and enablement materials to ensure consistent execution and performance across all regions and segments

Analyze program performance and deliver ongoing insights and recommendations to optimize conversion rates and scale high-performing tactics

Partner with marketing operations to ensure accurate tracking, reporting, and attribution across platforms (e.g., Marketo, Salesforce, Outreach, etc.)

Qualification

Demand generationDirect mail campaignsMarketing automationCRM systemsAnalytical skillsProject managementCross-functional collaborationCreative problem-solvingWritten communicationVerbal communication

Required

3+ years of experience in demand generation, campaign operations, or marketing programs

Experience managing end-to-end direct mail campaigns (strategy through execution and analysis)

Proven ability to drive measurable business results — pipeline growth, influenced revenue, engagement rates, etc

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)

Experience working in Marketing automation and CRM tools (i.e. Marketo, Salesforce)

Strong understanding of engagement programs (primarily direct mail, content syndication and meeting setting programs) and their roles within integrated demand generation and regional marketing plans

Excellent project management and organizational skills — able to manage multiple campaigns simultaneously with strong attention to detail

Skilled in cross-functional collaboration, especially with sales, regional marketing, operations, and creative teams

Analytical mindset with experience using data to measure impact, optimize campaigns, and report performance

Creative problem-solving abilities and a passion for testing, learning, and innovating

Strong written and verbal communication skills

Team oriented with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet expectations and deadlines across multiple projects

Ability to excel both independently and as part of a team. Flexible and adaptable to evolve with the business