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Barkley&Co · 3 weeks ago

Media Coordinator - Paid Media & Performance

New York, NY

Full-time

Onsite

New Grad, Entry Level

$45K/yr - $55K/yr

Barkley&Co is a fast-growing company focused on healthcare and wellness, seeking a Media Coordinator to support their media team. The role involves managing campaign setups across Meta and Google, monitoring performance, and ensuring effective communication with clients and internal teams.

Marketing & Advertising

Responsibilities

Full campaign setup and QA across Meta and Google for 5-7 accounts

Daily budget pacing and performance monitoring (you'll catch issues before they become problems)

Creative trafficking and coordination with our production team

Weekly and monthly reporting that actually tells a story, not just exports data

Testing documentation and competitive analysis

The details that matter: naming conventions, UTM parameters, pixel tracking

40% - Campaign building, QA, and optimization across Meta and Google

25% - Analysis and reporting (turning data into insights clients actually care about)

20% - Creative coordination and testing roadmap execution

15% - Client communication and internal team syncs

Real example: Monday you're launching three new Meta campaigns for a wellness brand, Tuesday you're analyzing why Google Shopping tanked for a beauty client, Wednesday you're building a TikTok test for a longevity brand, Thursday you're presenting monthly results, Friday you're planning next week's creative tests

Qualification

Meta Ads ManagerGoogle AdsCampaign setupExcel media planningPerformance metricsCreative coordinationClient communicationCompetitive analysisTesting documentationTikTok adsPinterest adsLinkedIn ads