Lifepoint Health® · 2 months ago
Director, Business Development and Marketing
Lifepoint Health is a leader in community-based care, and they are seeking a Director of Business Development and Marketing for their new rehabilitation hospital. The role involves developing and implementing business and marketing plans, establishing strategic marketing collaborations, and managing the Marketing and Admission Team.
Health CareHospitalMedicalRehabilitation
Responsibilities
Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met
Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors
Will be the managing director over the clinical liaison and admissions teams
Must have a strong understanding and ability to work in all business development roles, as needed
Develops and manages the marketing department's operating budget
Qualification
Required
Clinical License or Bachelor's Degree
Minimum of 5 years' experience in healthcare management preferred
Excellent skills needed in forecasting, market based planning, communications and public relations
Valid driver's license and clean driving record
Benefits
Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
Professional Development: Ongoing learning and career advancement opportunities.
Company
Lifepoint Health®
Lifepoint Health is a leading healthcare provider that serves patients, clinicians, communities and partner organizations across the healthcare continuum.
Funding
Current Stage
Public CompanyTotal Funding
$1.9B2024-05-09Debt Financing· $800M
2023-09-29Debt Financing· $1.1B
2018-07-23Acquired
Leadership Team
Recent News
HospitalManagement.net
2026-01-09
2026-01-07
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