CROSSMEDIA · 3 weeks ago
Supervisor, Integrated Investment (Paid Media)
New York, NY
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $95K/yrCrossmedia is a global media independent agency focused on creating innovative connections between brands and people. The Supervisor, Integrated Investment is responsible for leading a team of media professionals in planning, buying, executing, and tracking media campaigns while maintaining strong vendor relationships and ensuring operational excellence.
AdvertisingConsultingMarketing
Responsibilities
Translate media strategies into actionable investment plans aligned with client goals and audience insights
Review and fine tune media plan recommendations for Director review
Review and approve buys, authorizations, and placements created by junior team members
Ensure all campaigns are executed on time, within budget, and in accordance with client expectations
Manage the tactical mix of media channels (e.g., Linear TV, CTV, Digital, Audio, OOH, Social, Programmatic, Influencer, Content, Experiential) depending on campaign needs
Work with the Planning, Analytics and Biddable team to ensure investments are data-informed and measurable
Serve as a day-to-day junior-level client contact for all campaign-related issues, optimizations, and strategic discussions
Lead relevant client presentations and status meetings, articulating campaign performance, investment decisions, and recommendations
Troubleshoot any campaign issues and provide timely resolutions and updates
Partner with Planning Teams to align media investment with brand objectives and business KPIs
Build and maintain strong relationships with media vendors and platforms
Lead negotiations for optimal rates, value-adds, sponsorships, and inventory packages
Stay updated on market conditions, media trends, and opportunities for innovation or test-and-learn campaigns
Evaluate vendor proposals and recommend new partners or platforms to test
Oversee and guide the creation of reporting deliverables by junior team members
Analyze campaign performance data and extract actionable insights
Lead post-campaign analyses and work with analytics teams to measure ROI, efficiency, and engagement
Present learnings and optimization plans to internal stakeholders
Ensure financial accuracy and timeliness in billing, invoicing, and reconciliation processes
Track and manage campaign budgets, pacing, and forecasts
Maintain internal documentation and ensure compliance with agency processes and client contracts (Investment Trackers, Pacing, Dashboards, etc)
Supervise and mentor a team of Assistants and Buyers, providing guidance, feedback, and performance evaluations
Oversee day-to-day responsibilities of junior staff, ensuring quality control, timeline adherence, and best practices
Foster a collaborative, inclusive, and growth-oriented team culture
Participate in training new team and department members
Act as a resource for problem-solving, workload balancing, and process improvement
Qualification
Required
Deep understanding of both traditional and digital media channels, pricing models, and performance metrics
Strong client-service orientation and ability to build trust with senior stakeholders
Prior experience managing and mentoring junior staff
Excellent project management, communication, and organizational skills
Strategic mindset and a passion for media innovation and industry trends
Proficient in tools like Excel, OneStrata, Nielsen, Comscore, Google Campaign Manager, and Excel; High-level understanding of Social platforms and DSPs
Benefits
Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
Open PTO policy and paid sabbaticals at significant milestone anniversaries
Healthcare and Wellness options and agency-wide physical & mental health support
401(k) with company match, student loan relief program and financial counseling support
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan
Tuition reimbursement
And burgers – lots and lots of burgers
Company
CROSSMEDIA
Crossmedia, Inc. is an independent minority-owned New York City-based communications planning and media services agency.
Founded in 2000
201-500 employees
H1B Sponsorship
CROSSMEDIA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Growth StageLeadership Team
Kamran Asghar
Global CEO, Co-Founder
Bobby Singh
CFO
Recent News
2025-12-17
Business Insider
2025-11-08
Media Post
2025-09-04
Company data provided by crunchbase