TikTok · 4 weeks ago
Marketing Operations Lead, Global Business Marketing
New York, United States
Full-time
Hybrid
Senior Level
$141K/yr - $256K/yr
5+ years expTikTok is the leading destination for short-form mobile video, and they are seeking a strategic and operationally-minded Marketing Operations veteran to lead and evolve the teams, tools, and processes that govern the way Global Business Marketing operates. This role is essential in driving scalable systems and facilitating operational alignment across the entire GBM organization to support revenue growth and customer lifecycle management in a complex B2B environment.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Own the B2B marketing technology stack, including CRM, MAP (e.g. HubSpot), ABM platforms, and analytics tools
Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
Partner closely with Monetization Strategy, Sales Ops, and Business Operations to align on lead management, ABM-strategies, funnel definitions, and contact governance
Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
Translate GTM strategies into operational workflows that accelerate demand generation and product adoption
Lead a high-functioning localization team to support the creation and delivery of regionally relevant content across languages and markets
Ensure speed, scale, and cultural nuance are delivered to meet business needs
Qualification
Required
Leadership years of experience in B2B marketing operations or general marketing leadership with at least 5+ years in a senior leadership capacity
Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics
Proven experience leading marketing operations for global teams with complex technology stacks
Expertise in revenue marketing, ABM and data-driven campaign execution
Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams
Preferred
Experience managing centers of excellence and global localization functions is a plus
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase