The Scotts Miracle-Gro Company · 2 hours ago
Senior Analyst, CRM Campaigns
United States
Full-time
Remote
Mid, Senior Level
$77K/yr - $91K/yr
3+ years expScotts Miracle-Gro is seeking an experienced and highly motivated Senior Analyst, CRM Campaigns to manage the strategy, planning and execution of marketing campaigns across channels. This role is critical to driving direct consumer engagement and requires expertise in marketing automation and campaign optimization.
ConsumerRetailService Industry
Responsibilities
Own the end-to-end strategy, development, and execution of day-to-day Email and SMS marketing campaigns, ensuring alignment with brand goals and content calendars across the enterprise branded house
Manage campaign build, testing, and deployment using our primary Email Service Provider (ESP), SMS tool, or Marketing Automation Platform (e.g., Salesforce Marketing Cloud, Klaviyo, Attentive, etc.)
Lead content & creative coordination and briefing, working with creative/content teams and agency partners to develop and design assets, ensuring all communications ladder up to business goals, CRM strategy and brand guidelines
Collaborate closely with the CRM Data Analyst to translate advanced customer segments and insights into actionable campaign strategies, ensuring campaigns deliver highly relevant, personalized content across Email and SMS to maximize engagement and conversion
Develop and implement landing page strategy & development to ensure a seamless and optimized customer journey from message to conversion
Maintain a rigorous quality assurance (QA) process for every campaign, ensuring accuracy in segmentation, personalization, linking, and rendering across all major devices and email clients
Drive A/B testing & optimizations across subject lines, copy, send times, and creative to continuously improve key campaign metrics (open rates, CTRs, conversions)
Serve as the expert on Email & SMS best practices, including deliverability, sender reputation, inbox placement, and data privacy compliance (CAN-SPAM, GDPR, TCPA)
Monitor industry trends & insights within the Email and SMS landscape and proactively recommend new technologies, formats, and strategies to maintain channel excellence and engagement
Partner closely with the CRM Data Analyst to interpret and report on campaign performance and core KPIs, translating data into actionable insights
Qualification
Required
Expert proficiency with at least one major Marketing Automation Platform or ESP (e.g., Salesforce Marketing Cloud, Klaviyo)
Fluency in analyzing and interpreting Email/SMS KPIs: open rates, click-through rates, conversions, unsubscribe rates, etc
Strong understanding of HTML and CSS specific to email development and troubleshooting across different clients
Bachelor's Degree in Marketing or related field
3+ years of dedicated, hands-on experience in Email and SMS campaign strategy, management, and execution within a D2C environment
Proven ability to manage high-volume, multi-brand campaign calendars with strict attention to detail and tight turnaround times and deadlines
Direct experience managing campaigns across multiple sub-brands or business units
Demonstrated experience in designing, executing, and analyzing A/B testing methodologies to drive measurable performance lift
Deep knowledge of email deliverability factors and adherence to global email/SMS compliance regulations
Excellent project management, communication, and cross-functional collaboration skills
Benefits
Medical, dental and vision coverage for you, your spouse/domestic partner and dependents
Outstanding wellness reimbursement program
Unbelievable 401K match (up to 7.5%)
15% discount on company stock
Access to Maven Family Planning
$30,000 to accommodate for adoption, fertility and surrogacy
Company
The Scotts Miracle-Gro Company
At ScottsMiracle-Gro, we believe good can grow anywhere. That’s why we’re committed to GroMoreGood™ everywhere.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$21.5M2022-01-07Post Ipo Equity· $21.5M
1992-01-31IPO
Leadership Team
Nate Baxter
Chief Operating Officer
Thomas Crabtree
Chief Operating Officer, Hawthorne Gardening Company Division
Recent News
MarketScreener
2025-12-18
Scotts Miracle-Gro Company (The)
2025-12-05
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