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QUAY · 3 weeks ago

Director, Global PR and Communications

San Francisco, CA

Full-time

Onsite

Director/Executive

$150K/yr - $170K/yr

6+ years exp

QUAY is seeking a Director of Global PR and Communications to enhance brand awareness and affinity through strategic PR tactics and partnerships. The role involves leading global PR agencies and developing influencer programs to solidify Quay’s position in fashion and music.

E-CommerceEyewearFashionRetail

Responsibilities

Maintain the relationship and function as the day-to-day contact with the US, and AUS PR Agencies; hold bi-weekly status meetings, quarterly and yearly strategy sessions to drive PR KPI's. (20%, PRIMARY)

Work closely with VP of Brand and PR agency on developing Quay’s partnership strategy to amplify our brand, drive buzz and position ourselves as a cultural force in the worlds of fashion and music. (20%, COLLABORATIVE ROLE)

Work closely with Social Media and Influencer Marketing Manager on Influencer Marketing and Social Media Strategy. (10%, COLLABORATIVE ROLE)

Concept, brief and oversee the production of all global press materials including press kits, mailers, look books, line sheets and notecards; provide directive to all global PR agencies and regional marketing teams to ensure consistency and global alignment (10, PRIMARY%)

Oversee Global PR target lists (evergreen and by launch) and help identify up-and-coming talent and content creators who elevate our brand and reflect our values; maintain internal PR contact database (10%, PRIMARY)

Help produce and execute high-impact events that inspire and educate brand partners, press, influencers, and customers (10%, PRIMARY)

Assist with ongoing weekly and monthly global PR recaps and KPI reporting, create PR strategy and program decks, and implement all PR plans into the content marketing calendar (10%, PRIMARY)

Process and oversee incoming and outgoing PR sample orders, maintain organization of the PR closet and place replenishment orders for global PR agencies, as needed (5%, PRIMARY)

Field all media inquiries in the general PR inbox; help facilitate thoughtful mailers and fulfill daily product requests for media, influencers, photo shoots, and gift bag opportunities via Global PR agencies (5%, PRIMARY)