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Alloy.ai · 5 days ago

Director of Marketing

Vancouver, BC

Full-time

Hybrid

Director/Executive

$145K/yr - $180K/yr

7+ years exp

Alloy.ai is a fast-growing startup focused on solving complex supply chain challenges for consumer goods companies. The Director of Marketing will lead the marketing efforts to drive inbound pipeline generation, refine positioning and messaging, and partner closely with Sales to ensure high-quality leads and measurable revenue impact.

Business IntelligenceConsumer GoodsPaaSPredictive AnalyticsRetailSaaSSupply Chain Management

Growth Opportunities

Responsibilities

Own Inbound Pipeline Generation: You are responsible for hitting our marketing-sourced revenue goals by designing and executing an integrated strategy across inbound, outbound, events, and partners

Refine Positioning & Messaging: Act as the lead for product marketing, translating features into clear value propositions that resonate with our target audience and ensure consistency across our website and campaigns

Drive High-Intent Content: Create and oversee content that directly generates and converts demand, including case studies, white-papers, website copy, email nurtures, and sales collateral that directly helps close deals

Partner Hand-in-Hand with Sales: Work closely with Sales and SDRs to ensure marketing is delivering high-quality opportunities and providing the enablement tools they need to be successful

Optimize & Scale with Data: Analyze performance from first touch through closed-won, improving conversion rates, lead quality, and sales handoff using clear KPIs, reporting, and marketing systems

Qualification

B2B SaaS ExperienceFull-Stack CapabilityPipeline-First MindsetAnalytical RigorExceptional WritingProject Management SkillsStartup Grit

Required

7+ years of marketing experience, with at least 2–3 years in a leadership role within a high-growth B2B SaaS environment

Proven track record of owning multiple marketing functions (Demand Gen, Product Marketing, Content) and understand how they work together to drive revenue

Obsessed with the funnel and have personally built and operated inbound programs that generated measurable marketing-sourced pipeline and revenue

Strong writer who can produce everything from website copy to sales decks

Experience with CRM and Marketing Automation tools (e.g., Salesforce, Marketo) and know how to use them to track attribution and ROI

Experience managing both internal team members and external contractors, keeping multiple projects on track without losing sight of the details

Thrive in small, fast-paced teams. Self-motivated, adaptable, and happy to 'wear many hats' to get the job done