Openlands · 1 month ago
Public Relations & Content Specialist
Chicago,IL,US
Full-time
Hybrid
Mid Level
3+ years expOpenlands is an organization focused on land conservation and community impact. The Public Relations & Content Specialist will manage media relationships and create compelling narratives to enhance the organization's brand presence and engage diverse audiences.
Environmental ConsultingNon ProfitSustainability
Responsibilities
Develop and pitch story ideas, press releases, and media alerts to local, regional, and national outlets in both English and Spanish
Build and steward relationships with bilingual journalists, editors, and content creators to expand Openlands’ reach
Provide media training to staff, offering group workshops and one-on-one coaching for special press appearances
Monitor news coverage and manage a cross-departmental Slack channel and weekly news digest to share relevant stories and updates
Manage interviews, coordinate press attendance at events, and ensure strong representation at public appearances
Prepare bilingual press kits, press release, bios, b-roll, and multimedia assets
Track and report media coverage, documenting Openlands’ impact and reach across all channels
Partner with the Communications Coordinator to amplify coverage through digital channels and internal communications
Create original content in multiple formats, including images, short videos, social graphics, and branded materials, ensuring accessibility and cultural relevance for bilingual audiences
Lead event photography and capture small-scale video content to support storytelling and campaigns
Develop shot lists and coordinate with external vendors for large-scale video and photo shoots
Manage a digital library of media assets for use across campaigns and departments
Keep Openlands’ website media content current and accurate
Identify and cultivate relationships with both traditional and non-traditional media partners and influencers, with a focus on bilingual communities
Create innovative influencer campaigns and cross-promotions to grow Openlands’ visibility and audience engagement
Collaborate with the Communications Coordinator to plan, edit, and post timely content in alignment with organizational goals
Work closely with program, development, and communications staff to gather stories, updates, and visuals
Analyze social media and media outreach metrics, providing insights to improve performance and storytelling
Collaborate on campaigns and strategy to ensure Openlands is reaching and engaging bilingual audiences effectively
Other duties as assigned
Qualification
Required
3–5 years of experience in PR, journalism, or communications with bilingual media engagement
Fluency in Spanish (oral and written) preferred, with ability to manage bilingual relationships and translate complex ideas for diverse audiences
Exceptional writing, editing, and proofreading skills in both English and Spanish
Experience cultivating and stewarding press and influencer relationships
Strong organizational skills and ability to work on multiple projects with quick turnarounds
Familiarity with content creation tools (Adobe Creative Suite, Canva, CapCut)
Valid driver's license and reliable transportation for travel to program sites and events
Experience with social media analytics and digital engagement tools
Cover letter, resume and writing samples REQUIRED for full consideration
Preferred
Fluency in Spanish (oral and written) preferred, with ability to manage bilingual relationships and translate complex ideas for diverse audiences
Knowledge of conservation, environmental justice, or related fields preferred
Master's degree or additional certifications in communications or digital marketing
Experience managing vendors or contractors for creative production
Knowledge of conservation or nonprofit sectors
Company
Openlands
Openlands protects the natural and open spaces of northeastern Illinois and the surrounding region.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$0MKey Investors
The Community Foundation for McHenry County
2020-09-02Grant· $0M
Leadership Team
Daniella Pereira
Chief Operating Officer
Recent News
Morningstar.com
2025-08-19
Company data provided by crunchbase