Gap Inc. · 3 weeks ago
Sr. Data Scientist, MarTech
Pleasanton, CA
Full-time
Onsite
Senior Level
$181K/yr - $236K/yrGap Inc. is a company that bridges gaps in the fashion industry through its various brands. They are seeking a Senior Data Scientist for their Martech Data Science Team to apply AI and machine learning techniques to enhance personalized customer experiences and optimize marketing strategies.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Develop software programs, algorithms, and automated processes that cleanse, integrate, and evaluate large data sets from multiple disparate sources
Manipulate large amounts of data across a diverse set of subject areas, collaborating with other data scientists and data engineers to prepare reliable data pipelines and shared feature sets for various modeling protocols
Build, validate, and maintain AI (Machine Learning / Deep Learning) models, diagnose and optimize performance, and develop statistical models and analysis for ad hoc business-focused questions
Design and execute structured experimentation and testing (e.g., A/B tests, multivariate tests, RL/bandit experiments) to measure incremental impact, refine models, and continuously improve marketing strategies across brands and channels
Communicate meaningful, actionable insights and model outputs to stakeholders, translating them into clear go-to-market recommendations that influence campaign design, offer strategy, contact strategy, and customer experience
Build cross-functional partnerships and consensus with engineering, product management, central marketing, and brand strategy teams to integrate models into marketing campaigns, journeys, and agentic AI workflows at scale
Influence strategy for the Martech Data Science team, including migration and modernization of models on GCP, accelerating agentic AI–driven decisioning, and strengthening a rigorous, test-and-learn culture across campaigns and customer experiences
Qualification
Required
Advanced proficiency in R, Python, Spark, Hive (or other MR), and common scripting languages for E2E pipeline development
Advanced proficiency using SQL for efficient manipulation of large datasets in on-prem and cloud distributed computing environments, such as Azure and GCP-based environments
Experience with ML and classical predictive techniques such as logistic regression, decision trees, non-linear regressions, ANN/CNN, boosted trees, SVM, TensorFlow, and visualization packages
Familiarity with reinforcement learning / bandit methods and uplift / causal modeling is a strong plus
A track record of creating business impact with these methods in marketing or personalization contexts
Ability to work both at a detailed level (data wrangling, feature engineering, model diagnostics) as well as summarize findings and extrapolate knowledge to make strong recommendations for change
Ability to explicitly link models and tests to incremental revenue, margin, customer LTV, and contact efficiency
Ability to collaborate with cross-functional teams and influence product and analytics roadmaps
Demonstrated proficiency in relationship building and in operationalizing models into campaigns, journeys, and orchestration platforms
Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
Ability to balance short-term performance vs. long-term customer value, and navigate tradeoffs across revenue, profitability, customer experience, and contact pressure
Benefits
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
Founded in 1969
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
Digital Music News
2026-01-17
Company data provided by crunchbase