Circana · 7 hours ago
Senior Analytics Director
United States
Full-time
Onsite
Director/Executive
$150K/yr - $165K/yr
10+ years expCircana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. The Senior Analytics Director is responsible for revenue generation, client expansion, and enhancing Circana's analytics penetration within owned accounts, engaging directly with senior CPG clients to provide analytical solutions for their complex business challenges.
Market Research
Responsibilities
Identify business issues and opportunities by applying knowledge of CPG industry, clients' businesses, and Circana's analytics capabilities. Understand client challenges related to pricing, promotion, assortment, demand forecasting, and channel strategy, and recommend the appropriate analytical solutions and approaches. Articulate how Circana's tools, simulators, and custom analytics can address specific business needs and drive value. Synthesize modeled outputs into clear commercial implications, guiding clients on how to activate recommendations to drive brand growth, retailer alignment, and competitive advantage
Build and maintain strong relationships with senior decision-makers at major CPG companies. Engage directly with clients as a strategic partner, demonstrating deep understanding of their business context, competitive dynamics, and key performance drivers. Drive senior-level engagement and present confidently to top management
Develop strong internal relationships with Circana Client Leads to gain access to brand and retailer stakeholders. Proactively partner with Client Leads to coordinate introductions, align messaging, and jointly craft client engagement strategies
Maintain strong working knowledge of advanced analytics methodologies including price elasticity modeling, demand transferability calculations, promotional effectiveness measurement, demand forecasting techniques, and optimization approaches. Stay current on Circana's analytics solutions, tools, and simulators to effectively position capabilities and explain technical concepts to non-technical audiences in clear, business-relevant terms
Take responsibility for client accounts and ensure quality delivery of analytics programs. Work with internal analytics teams to scope projects, manage timelines, and oversee implementation of analyses that address clients' business issues. Own client analytics revenue and ensure projects deliver against expectations
Own revenue targets for assigned client accounts and proactively identify new analytics opportunities to grow the business. Collaborate with commercial teams to develop proposals, respond to RFPs, and scope analytics solutions. Drive both short-term wins and long-term strategic relationships that deliver revenue and margin contributions for Circana Analytics
Demonstrate strong interpersonal communication, questioning techniques, and active listening skills. Present analytical findings and recommendations with clarity and confidence, adapting messages as needed for different audiences. Respectfully challenge client thinking when appropriate and guide them toward data-driven decision making. Influence internal and client-side strategic direction by framing analytics opportunities and advising on long-term planning, pricing, and growth levers. Tell a compelling business story that connects analytics to real-world outcomes, ensuring clients understand not just the ‘what,’ but the ‘so what’ and the ‘now what’
Qualification
Required
10-15 years of experience in CPG marketing analytics, category management, or related analytical roles
Experience in consultative sales or client development with demonstrated success in building and maintaining senior-level client relationships
Track record of success exceeding business targets while strengthening client relationships
Proven ability to influence and collaborate internally to secure stakeholder access and drive coordinated client engagement
Strong working knowledge of advanced analytics methodologies including price elasticity modeling, demand forecasting, promotional optimization, assortment optimization and channel strategy analytics
Experience using Point of Sale, syndicated, and other CPG data sources in the application of modeling and analytics
Familiarity with pricing and promotion tools, simulators, and optimization platforms; ability to explain technical concepts to business audiences
Proven ability to translate complex business problems into analytical solutions and manage project delivery through internal analytics teams
Strong presentation and communication skills with ability to engage confidently with C-suite and senior management
Orientation toward partnership and ability to achieve positive outcomes through collaboration with internal teams and offshore resources
Demonstrated success in hitting or exceeding revenue targets in a commercial or consultative sales environment
Bachelor's degree required in marketing, business, economics, statistics, or related field
Preferred
Deep understanding of CPG industry with experience in food & beverage, home care, wellness, or beauty categories preferred
Advanced degree in quantitative discipline preferred
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Circana
Circana consults on the complexities of customer behavior.
5001-10000 employees
H1B Sponsorship
Circana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (37)
2023 (32)
Funding
Current Stage
Late StageTotal Funding
$1.2BKey Investors
Vestar Capital Partners
2024-04-23Private Equity· $1.2B
Leadership Team
Stuart Aitken
President and CEO of Circana
Holly Knightly
Chief Financial Officer
Recent News
2026-01-15
GlobeNewswire
2026-01-07
Company data provided by crunchbase